Senior Manager: Marketing Projects; Youth & Women

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

The Senior Manager:
Marketing Projects for Youth & Women leads the development and execution of marketing strategies that strengthen the organisation’s brand presence among youth and women segments. This role drives integrated, digitally enabled campaigns that build emotional connections, foster loyalty, and deliver measurable business impact. Operating within a dynamic marketing ecosystem, the role ensures alignment with organisational priorities, leverages consumer insights, and champions inclusive, culturally relevant communication strategies to enhance market share and reputation.

• Develop and implement targeted brand strategies for youth and women segments, ensuring alignment with organisational CVPs.
• Embed brand governance principles across all campaigns to maintain consistency and integrity.

• Design and deliver integrated digital campaigns across social media, influencer networks, and emerging platforms.
• Apply AI-driven tools and analytics to personalise engagement and optimise campaign performance.

• Conduct research and trend analysis to understand evolving behaviours and preferences of youth and women audiences.
• Translate insights into actionable strategies that inform creative development and media planning.

• Lead the planning, execution, and evaluation of multi-channel campaigns, ensuring timely delivery and quality standards.
• Collaborate with creative agencies and internal teams to produce culturally relevant and impactful content.

• Build strong partnerships with internal business units, external agencies, and media partners.
• Facilitate cross-functional forums to align marketing initiatives with broader business objectives.

• Manage marketing budgets effectively, ensuring optimal resource utilisation and ROI.
• Track campaign performance metrics, prepare reports, and recommend improvements for future initiatives.

• Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7]
• Field of Study (Preferred):
  • Marketing
  • Brand Management

• 5 - 12 years experience in a specific capability of importance to the bank, including a track record of 3 years in a people management position.
• Exposure to process design, optimisation, quality management, customer centricity, technology and data-driven decision-making is preferred.
• Proven success in delivering integrated, digitally enabled campaigns.
• Experience in multicultural marketing and inclusive communication strategies.
• Strong background in budget management and agency collaboration.

• Strategic Thinking
• Business Acumen
• Communication
• Influence
• Leadership
• Delivering Results
• Adaptability
• Collaboration
• Decision-Making

• Operational planning and execution
• Process optimisation and service design
• Customer experience management
• Performance measurement and reporting
• Governance and compliance
• Digital tools and platforms
• Data analysis and insight generation
• Team leadership and development
• Expertise in brand strategy development and execution for youth and women segments.
• Advanced knowledge of digital marketing platforms, influencer engagement, and social media analytics.

Bachelor`s Degrees and Advanced Diplomas:
Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised.