Group Marketing Coordinator

About the job Group Marketing Coordinator

Qualifications & Experience

• Degree in Marketing, Business, or a related field (preferred).
• Minimum of 5 - 10 years of relevant experience (advantageous).
• Must have own transport.

Key Responsibilities

• Marketing Strategy & Brand Management
  • Assist in the development and execution of marketing strategies to promote new and existing products.
  • Ensure consistency in brand messaging and adherence to the Companys brand strategy.
  • Monitor the Companys digital footprint, including social media platforms, website updates, and content performance.
  • Conduct market research to identify new opportunities, assess competitive landscapes, and drive innovation.
  • Keep up to date with AI advancements and marketing trends to enhance marketing effectiveness.
• Campaign & Content Management
  • Oversee the planning, execution, and performance tracking of all TTL (Through-The-Line) marketing campaigns, including ATL (Above-The-Line) such as TV, radio, and billboards, as well as BTL (Below-The-Line) such as print, digital, and events.
  • Manage the development, design, distribution, and tracking of marketing materials.
  • Assist in brainstorming creative advertising concepts with senior management.
  • Ensure the company website remains fresh and relevant with up-to-date content.
• Event & Promotion Coordination
  • Organize promotional events, trade shows, and internal staff events to support brand awareness and engagement.
  • Manage The Company Ezintsha Sleep Clinic, overseeing end-to-end execution.
  • Manage the Companys online merchandising store, overseeing end-to-end execution including selection, advertising, and distribution.
• Budget & Performance Management
  • Track and manage the groups marketing budget, ensuring alignment with strategic objectives.
  • Provide monthly reports comparing actual spend vs. budgeted figures.
  • Analyse marketing data and campaign performance to measure effectiveness and optimise future strategies.
• Cross-Functional Collaboration & Stakeholder Engagement
  • Act as a liaison between internal teams, field representatives, retailers, and key stakeholders.
  • Support database development, social media platforms, and content marketing initiatives.
  • Assist with ad hoc marketing-related requests and problem-solving.