Social Media Lead

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Digitas:
Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries. In South Africa, Digitas is also expanding its Total Commerce capability into the Publicis Commerce capability and communities, offering Commerce solutions that combine CRM, social, data, media, and creative to drive customer engagement and business growth.

• A dynamic, collaborative environment within a global network.
• Opportunities to work on leading brands and innovative commerce solutions.
• Access to training and development across data, tech, and strategy.
• A culture of fearless, inventive, and generous unicorns.

• We are approachable & globally supportive.
• We are in this together and solution orientated.
• We always do the right thing.
• We are never afraid.

As the social lead working across multiple teams, you’ll live at the intersection of media, creative, analytics, strategy, and content. There are tons of digital social and content opportunities out there—you’ll figure out which opportunities are right for our clients and how to activate them. You are someone who champions a modern approach to connected brand experiences powered by social; who understands consumer behavior and context, and architects and orchestrates social (paid, owned, shared, earned) communications to define how brands connect to people in a digital world.

Sound like you? Read on.

The Social Lead is responsible for developing and executing high-impact social media strategies that align with brand objectives, drive engagement, and support integrated marketing campaigns. This role leads the social media team and collaborates with creative, media, and client service teams to ensure consistent and innovative brand storytelling across all platforms.

Day-to-day, your role includes:

• Leading the social strategic process, providing the insights and tactics to create content, build audiences and amplify a client’s reach
• Providing smart perspective on overall social and content industry landscape, trends and best practices
• Driving thought leadership around content development, engagement practices, measurement, and process
• Helping brands develop governance and escalation policies for social media
• Cultivating strong relationships with 3rd party content providers and platforms
• Presenting to and strategising with clients on specific brand social initiatives

• Develop and implement comprehensive social media strategies tailored to client goals and target audiences.
• Lead social media planning for integrated campaigns, ensuring alignment with broader marketing objectives.
• Stay ahead of trends, platform updates, and emerging technologies to keep strategies fresh and effective.

• Manage and mentor a team of social media managers, content creators, and community managers.
• Oversee daily operations of the social team, ensuring timely delivery of content and campaigns.

• Oversee content calendars, ensuring a consistent brand voice and visual identity.
• Collaborate with creative teams to produce engaging, platform‑appropriate content (video, static, stories, etc.).
• Manage paid social campaigns in partnership with media teams, optimizing for performance.

• Monitor KPIs and performance metrics across platforms (e.g., engagement, reach, conversions).
• Provide regular reports and insights to internal stakeholders and clients.
• Use data to refine strategies and improve ROI.

• Act as the primary…