Hybrid Planner

Company description

Zenith is The ROI Agency. We blend data, technology, and creativity to drive measurable business growth for our clients. As part of Publicis Groupe, we leverage world‑class capabilities across strategy, performance, content, commerce, and data to deliver connected solutions that outperform.

We are looking for a Hybrid Media Planner who can work across both ATL and performance media channels. This role is ideal for someone who understands how upper‑funnel awareness and lower‑funnel conversion work together to deliver business growth.

You will support strategy development, build integrated media plans, manage campaign implementation, and ensure performance is tracked and optimized across channels.

Integrated Media Planning

• Develop cross‑channel media plans aligned to campaign objectives and budgets.
• Support the creation of full‑funnel plans across traditional and digital media.
• Work closely with strategists to translate insights into channel execution plans.
• Ensure brand and performance elements work cohesively.

Channel Management

• Plan across TV, radio, OOH, print, search, social, programmatic, and ecommerce platforms.
• Prepare flowcharts, media schedules, and budget allocations.
• Coordinate with investment and digital teams to ensure smooth campaign activation.
• Monitor campaign delivery and pacing.

Performance & Optimization

• Track campaign performance against KPIs.
• Support weekly/monthly reporting and post‑campaign analysis.
• Identify optimization opportunities in collaboration with performance teams.
• Contribute to test‑and‑learn initiatives.

Client & Stakeholder Support

• Support client presentations with data, insights, and rationale.
• Maintain strong relationships with media partners and internal teams.
• Ensure timelines, deliverables, and financial accuracy are maintained.

• 2–5 years’ experience in media planning (traditional and/or digital).
• Understanding of full‑funnel media principles.
• Exposure to ATL and digital platforms (Telmar, Meta, Google, programmatic, analytics tools).
• Strong Excel and PowerPoint skills.
• Detail‑oriented with strong organisational ability.
• Good commercial understanding and budget management skills.
• Strong communication and collaboration skills.

• You are curious about how media drives business outcomes.
• You are comfortable working with data and numbers.
• You can balance detail with strategic thinking.
• You are proactive and solution‑oriented.
• You enjoy working in a fast‑paced, collaborative environment.

• Work across diverse industries and leading brands.
• Gain exposure to both brand‑building and performance marketing.
• Access global tools and expertise within Publicis Groupe.
• Opportunity for growth into strategist or specialist roles.