Marketing Manager Independent Automotive Aftermarket Business - Gauteng

Based:
Johannesburg, Gauteng
Remuneration:
Highly Competitive

About the Role
A leading company in the Independent Automotive Aftermarket (IAAM) is seeking a dynamic and results-driven Marketing Manager to lead strategic marketing and online initiatives across multiple business divisions. This role will focus on digital marketing, B2B engagement, lead generation, trade show participation, distributor support, and customer education.
A key aspect of this role is leveraging digital platforms and CRM systems to enhance brand visibility, customer engagement, and sales opportunities. The ideal candidate will have strong experience in B2B marketing, digital campaigns, and content creation, as well as event management and strategic partnerships.

Key Responsibilities:
Digital Marketing & Lead Generation
Develop and manage multi-channel marketing campaigns to drive B2B lead generation
Oversee SEO, Google Ads, Linked In campaigns, and direct marketing initiatives
Utilize CRM and digital platforms to optimize customer engagement and sales conversion
Implement Whats App, email marketing, and social media campaigns to build brand awareness

Content Creation & Brand Positioning
Manage and develop video content, social media strategies, and digital advertising
Ensure consistent brand messaging across all marketing channels
Oversee the production of blog posts, case studies, and technical content for customer education

Trade Shows & Industry Events
Plan and manage regional trade show participation and customer engagement events
Develop pre- and post-event marketing campaigns to maximize outreach and lead generation
Work with key industry partners to enhance brand visibility at trade events

Distributor & Customer Engagement
Develop marketing support programs to strengthen distributor relationships
Organize customer events and industry networking opportunities
Implement loyalty and retention initiatives to drive long-term customer engagement

Market Research & Performance Tracking
Conduct market analysis and competitor research to identify trends and opportunities
Track campaign performance metrics, including website traffic, lead conversion, and brand reach
Provide regular reports and insights to senior management

Requirements:
5+ years of marketing experience, preferably in B2B or IAAM industries
Strong expertise in digital marketing, lead generation, and content development
Experience in trade show management and distributor marketing
Proficiency in SEO, Google Ads, CRM systems, and social media platforms
Excellent communication, project management, and analytical skills

Preferred Skills:

Experience with B2B e-commerce platforms and digital sales tools
Knowledge of video content creation and You Tube marketing
Background in automotive aftermarket, industrial, or technical marketing

Why Join?
Lead strategic marketing initiatives in a growing industry
Work in a fast-paced, innovative environment with a strong team
Competitive salary and performance-based incentives
Opportunities for career growth, industry networking, and travel

Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful.
Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application.


Applications should be submitted no later than 2 weeks from advertising.