SEO Copywriter; SEO Strategy, Content Marketing, Link Building

This role is office based, no remote work.

Location: Johannesburg, Gauteng, South Africa, onsite

Employment type: Full time, office based

Salary: Based on experience

trav

SIM is a digital marketing company passionate about helping customers within the travel industry navigate the ever changing online landscape. Our mission is to empower customer brands to reach new heights, reach new audiences, and drive meaningful results.

We are seeking a talented and results driven SEO Copywriter to join our digital marketing team. In this role, you will be responsible for developing and executing SEO strategies that improve website visibility and rankings, while producing and optimising high quality copy that supports organic growth.

This is a hands on role requiring strong SEO execution, content marketing ability, and link building experience. You must be able to show real work examples with deep links and explain your exact involvement.

• You are not comfortable commuting to this job’s location
• You are not comfortable working in an onsite setting, this is a strict office based role
• You are not legally authorised to work in South Africa
• You do not have experience driving SEO, content marketing, and backlinking strategies
• You have not used SEO and analytics tools such as Google Analytics, Ahrefs, and SEMrush
• You have not implemented canonical and index control strategies to fix duplicate content issues
• You cannot share a portfolio with links to SEO work and copywriting examples
• You are not prepared to complete an assessment related to the role
• Your salary expectations are above R80,000 CTC per month

You will develop and execute SEO strategies to improve website ranking in search engine results pages. Your work will include technical and on page SEO audits, keyword research, content optimisation, link building, and performance monitoring. You will work closely with the content marketing team to ensure content aligns with marketing goals and is optimised for search performance.

• Conduct comprehensive technical and on page SEO audits to identify areas for improvement
• Perform in depth keyword research to target relevant search terms and user intent
• Implement canonical and index control strategies to fix duplicate content issues
• Stay up to date on the latest SEO trends and best practices, and recommend ongoing website improvements

• Optimise website content for search engines, ensuring it is informative, engaging, and user friendly
• Collaborate with the content marketing team to create SEO friendly content that aligns with overall marketing goals
• Provide clear copywriting examples that show what you created versus what you edited

• Develop and implement a link building strategy to acquire high quality backlinks from authority websites
• Support backlinking strategies that improve organic visibility and domain authority

• Monitor and analyse website traffic and SEO performance using tools such as Google Search Console, Google Analytics, Moz Pro, Ahrefs, SEMrush, Screaming Frog, Sitebulb, Page Speed Insights, Yoast, and KWFinder
• Generate reports that track SEO progress and measure the impact of SEO initiatives

• Comfortable commuting to the job’s location, mandatory
• Comfortable working in an onsite setting, mandatory
• Legally authorised to work in South Africa, mandatory
• Experience driving SEO, content marketing, and backlinking strategies, mandatory
• Experience using tools such as Google Analytics, Ahrefs, and SEMrush, mandatory
• Experience implementing canonical and index control strategies to resolve duplicate content issues, mandatory
• Able to share a portfolio of work with links to SEO and copywriting examples, mandatory
• Prepared to complete an assessment related to the role, mandatory

• Analytical thinker with strong attention to detail
• Strong written and verbal communication skills
• Ability to work independently and as part of a team
• Passion for digital marketing and desire to learn and grow
• Experience with technical SEO audits and website development
• Experience with content marketing and content creation
• Experience building and managing successful link building campaigns
• Experience with competitor analysis and SEO reporting

• We offer the opportunity to work in a fast paced and dynamic environment. If you are ready to take your SEO skills to the next level and contribute to the growth of a dynamic e commerce company, we encourage you to apply.