Digital Media Planner

An exciting opportunity for an enthusiastic, organised and committed individual to join Publicis Media.

• Ensure the effective operational management of all digital media campaigns in your portfolio.
• Effectively drive the campaign management deliverables, acting as a conduit between strategy, campaign management and creative agency’s production team.
• Be fully accountable and responsible for all digital implementation requirements.

• Build implementation plans in line with the strategic requirements and KPI’s.
• Continuously maintain and update implementation plans in line with client changes, creative changes and media optimisation changes.
• Ensure digital media plans are aligned with the overarching lay‑downs/flow plans or live planning tool.
• Immediately flag discrepancies, wherever these may arise – creative, budget, timing KPI’s etc.
• Plan and load bookings using Publicis Starscape tool (training will be provided).

• Briefing implementation plans into Power Hub tool to execute the plans in real time (training will be provided).

• Daily monitoring the performance and track spend of the digital media campaigns to ensure that the campaign management teams do not over or under spend.
• Instruct implementation changes into the campaign management team, where and when required, to ensure adaptability to client needs and campaign optimisation in alignment with the strategic direction.
• Manage proof of flighting with campaign management – include the delivery of screenshots (proof of fighting) to client, copying all relevant parties within 24 hours of going live.
• Suggest optimisation for better campaign performance to the team to ensure campaigns performs against agreed objectives.
• Continuously strive to increase ROI on a campaign by campaign basis and maximise campaign performance.

• Ensure that tracking tags are requested timeously to ensure that the go‑live date is not compromised.
• Ensure QA testing happens on all campaigns.
• Ensure taxonomy is implemented correctly and in line with the brand requirements.
• Ensure the correct tagging is implemented.

• Send chase lists to the creative agencies in line with the implementation plans.
• Chase the creative agencies for the delivery of creative elements for campaign management execution.
• Flagging creative delays with client that affect go‑live or pacing.
• Ensure creative agencies are delivering best‑practice creative, on time and on brief.
• Pre‑check all the received assets from the client/creative agency/digital agency, and communicate any irregularities or errors to the planner and strategist within 4 hours of receiving the assets.

• Align on strategy requirements and deliverables before building implementation plans.
• Provide regular feedback to strategists on the ongoing performance of the campaign, in alignment with the strategy.

• Drive the delivery of interim and post campaign reports.
• Ensure the data accuracy of reports.
  
  Ensure correct formatting of the reports.
• Ensure benchmark and all required information is included in the reports.

• Collate all invoices.
• Check flow‑plan actualisation.
• Send billing pack and revised CE’s to byer.

• Weekly spend tracking.
• Weekly creative delivery tracker.
• Weekly optimisation report
  • Recommendations for improvement.
  • Key insights into the campaigns performance.
  • Optimisation recommendations.
• Regional requests.
• Input into close‑out reports.

Responsible for implementation, tracking, measurement and buying alignment of online marketing campaigns, on time and within budget - based on campaign strategy and KPI’s.

Experienced cross‑platform campaign management and implementation planning. Ability with speed and accuracy.