Senior Strategic Brand Manager

Key Responsibilities:

Define Evolved Brand Identity:

Develop and lead brand initiatives that drive consumer relationships, focusing on legacy brands, self-expressive, emotional identity, value proposition benefits, and personality cues.

Consumer Implementation Framework:

Identify value proposition benefits, understand consumer psychographics, define brand positions, framing, and touch points, and establish metrics for brand management.
Requirements:
- Proven luxury brand experience, preferably in fashion
- Experience managing multiple brands under one brand umbrella
- Strong focus on customer experience
- Tertiary studies in Strategic Brand and Marketing or related qualification (highly preferred)
- Minimum 10 years of experience in a similar role, with at least 5 years in a leadership capacity
Desirable Qualities:
- Entrepreneurial mindset
- Legacy-focused approach
- Curiosity and adaptability
- Global perspective and understanding of consumer behaviours

Deliverables
Short-term Goals:
- Establish clarity and alignment of brand identity across all facets
- Enhance customer interaction and engagement on social media and digital platforms
Medium-term Goals:
- Develop the model for the next evolution of the Brand
- Define the next stage of the brand, focusing on legacy brands
Long-term Goals:
- Evolve brand on the global stage