Digital Commerce Specialist

Overview

D2C, Category Sites & B2B Platforms

Reporting to:
Head of E-commerce

Role Overview

SMD Technologies is building a suite of first-party digital platforms spanning direct-to-consumer (D2C) stores, category-led ecommerce sites, and a B2B ordering portal.

We’re looking for a hands-on operator who thrives on running online marketing, improving website performance, and watching the numbers move. You’ll actively manage campaigns, optimise traffic and conversion, and transform platforms into consistent sales engines.

You’ll coordinate internal teams and external partners to ship improvements fast, keep platforms stable, and drive commercial performance—with clear reporting into the Head of E-commerce.

• Plan, launch, and optimise Google Ads campaigns (Search, Shopping, Performance Max) to drive profitable sales
• Own Google Merchant Centre feed health—diagnostics, optimisation, and best-practice product feed structure
• Manage GA4 and Google Tag Manager to ensure clean tracking, conversion accuracy, and actionable event data
• Partner with Creative and Marketing to brief ads, offers, and landing pages that match intent and convert
• Monitor performance daily and make fast, practical optimisations to improve ROI

• Drive revenue, gross profit contribution, conversion rate, AOV, and repeat purchase across D2C and category sites
• Improve the full ecommerce funnel: landing pages → product pages → onsite search → cart → checkout → post-purchase
• Build and run a promo and trading calendar: seasonal pushes, bundles, upsells, clearance plans, and tactical offers
• Identify growth opportunities in product mix, pricing presentation, onsite merchandising, and customer journeys

• Manage ecommerce platforms day-to-day (Woo Commerce preferred; strong experience on Magento, Shopify, or similar is acceptable)
• Keep sites fast, stable, and conversion-friendly with solid SEO hygiene and clean tracking
• Translate commercial needs into clear developer briefs and acceptance criteria
• Coordinate updates and launches: testing, tracking validation, and post-launch monitoring

• Improve the B2B portal experience to increase adoption and reduce manual admin for sales teams
• Help shape and roll out workflows and features:
• Personalised pricing
• Bulk ordering
• Stock visibility
• Order histories & reordering
• Role-based access
• Credit limits (where applicable)
• Partner with Sales and Key Account Managers to align portal priorities to real buyer needs and commercial goals

• No coding required but understanding of basic code / API usage is beneficial
• Coordinate internal developers and external vendors—keep delivery moving
• Support reliable integrations between sites/portals and SMD internal systems via APIs and connected services
• Spot issues early, prioritise fixes, and remove blockers impacting sales, tracking, customer experience, or fulfilment

• Own reporting across all platforms: sales, margin, traffic, channel performance, ROI, conversion, basket metrics, customer behaviour, and site health
• Maintain dashboards and produce weekly performance updates with actions and priorities
• Run a steady testing loop: measure → learn → improve → repeat

• Marketing & Creative — Campaigns, assets, landing pages, content
• Product Development — Range, launches, stock priorities
• Sales & Key Account Managers — B2B portal adoption, trade priorities
• Customer Service — Feedback and friction points
• Logistics & Operations — Fulfilment performance
• Dev Team & External Vendors — Delivery and fixes

• Paid campaigns that consistently generate profitable sales
• Strong conversion rates and improving average order values
• Healthy product feeds and reliable tracking with clean reporting
• Websites that are stable, fast, and improving month-on-month
• Growing B2B portal usage with higher order volumes and less manual intervention
• Proactive ownership and clear communication—stakeholders always know what’s happening and what’s next

3–5+ years experience in ecommerce, digital commerce,…