Trade Sales Executive - Spirits
Listed on 2026-03-01
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Sales
Business Development, Sales Marketing
An exciting opportunity exists for an experienced On-Trade Sales Executive to join a premium spirits portfolio operating within Johannesburg’s leading bars, hotels, restaurants, and nightlife venues. This role is suited to a commercially driven sales professional who understands the premium on-trade environment and thrives on building influential trade relationships.
The Role
You will be responsible for driving commercial performance across the on-trade channel by executing sales strategies, increasing brand visibility, and delivering high-quality in-trade execution. The role requires a hands-on, customer-focused approach with a strong understanding of premium brand standards.
Key Responsibilities
Identify and develop new on-trade business opportunities within premium venues
Build and maintain strong relationships with key customers and industry influencers
Develop and execute account plans and regular performance reviews
Grow menu listings and brand presence across priority outlets
Plan, execute, and attend brand activations, promotions, and events
Manage in-trade assets in line with brand guidelines
Monitor competitor activity and market trends
Brief and train promoters and venue staff on brand positioning and standards
Track sales performance, depletions, and KPIs using sales systems and tools
Negotiate and manage pouring contracts where required
What Success Looks Like
Consistent achievement of volume, distribution, and visibility targets
Strong execution standards across all priority accounts
Well-maintained customer database and call cycle
Effective reporting, planning, and budget management
Long-term, value-driven customer relationships
About You
You are commercially astute, relationship-led, and passionate about premium spirits and the on-trade environment. You are comfortable working independently, influencing decision-makers, and delivering results in a competitive market.
You will bring:
Proven on-trade sales experience within the liquor or premium FMCG sector
Strong negotiation and relationship-building skills
High energy, resilience, and a results-driven mindset
Strong planning, presentation, and self-management skills
A customer-first approach with attention to detail and execution excellence
Qualifications & Experience
Matric (a 3-year Sales or Marketing qualification is advantageous)
Minimum 3 years’ relevant FMCG sales experience
, preferably in premium liquor or spirits
Strong understanding of the on-trade channel
Valid Code 08 driver’s licence
Willingness to travel extensively (±80%)
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