Brand Manager - Risk + P&C

Position Title

Brand Manager - Ebix Risk + P&C

VP, Marketing

The Brand Manager will drive brand strategy and full‑funnel marketing initiatives that support sales goals for the Ebix Risk, RCS and P&C divisions. This role combines strategic brand positioning with hands‑on execution, creating compelling content and campaigns that generate pipeline growth, strengthen customer engagement, and build market awareness for a growing portfolio of risk and P&C solutions.

• Own the division brand story for Ebix Risk & RCS, shaping how clients experience our products and services.
• Serve as the primary marketing partner to Sales leadership, directly supporting revenue growth and key account pursuits.
• Lead integrated programs that elevate Ebix's presence in the risk and P&C ecosystem, including thought leadership, campaigns, and events.

• Develop sales collateral, presentations, case studies, and product positioning materials
• Support account-based marketing for key prospects and pipeline opportunities
• Create customer-facing content that demonstrates ROI and competitive differentiation

• Define and evolve division brand strategy aligned with corporate Ebix positioning
• Develop competitive positioning and messaging architecture
• Monitor market trends and competitive landscape to inform strategic direction

• Create high-quality content across formats: blogs, white papers, email campaigns, website copy, social media
• Develop thought leadership programs positioning executives as industry experts
• Manage editorial calendar aligned with sales cycles and product launches
• Leverage AI tools to enhance content creation, research, and optimization workflows

• Execute multi‑channel marketing campaigns (email, digital, events) that generate qualified leads
• Track performance metrics and optimize based on conversion data

• Partner with corporate PR, social media, and creative teams on integrated initiatives
• Coordinate with product management on launch planning and go‑to‑market strategies
• Align with other Ebix divisions to leverage corporate resources

• Bachelor's degree in Marketing, Communications, or Business
• 5-7 years B2B marketing experience, preferably supporting sales organizations in software, SaaS, insurance, or risk management.
• Strong writing and storytelling skills with the ability to translate technical concepts into compelling, customer‑centric messages.
• Experience with marketing automation, CRM, and analytics tools (e.g., Hub Spot, Marketo, Salesforce or similar platforms).
• Insurance technology, risk management, or SaaS industry knowledge preferred
• Comfortable using AI tools to enhance productivity and content quality

• Strategic thinking
• Sales acumen
• Content creation
• Data‑driven analysis
• Cross‑functional collaboration
• AI‑augmented workflows
• Results orientation
• Multi‑channel marketing

• Lead generation and conversion rates
• Brand awareness growth
• Sales team satisfaction
• Thought leadership placements
• Campaign ROI and pipeline contribution

Up to 20% for events and customer meetings