Marketing & Sales Enablement Specialist

Position Overview

Mechanical Sales is seeking a proactive, highly organized Marketing & Sales Enablement Specialist to join our growing team! This position is ideal for someone who enjoys coordinating projects, creating polished marketing materials, supporting sales teams, and delivering exceptional customer experiences while balancing multiple priorities.

The Marketing & Sales Enablement Specialist will support the productivity, professionalism, and customer engagement efforts of our Sales Engineers and Partners. This role coordinates trade shows, customer events, training programs, marketing communications, and presentation materials while maintaining consistent branding, operational efficiency, and measurable customer engagement.

• Review tradeshow opportunities with Partners
• Register and coordinate participation for selected trade shows
• Assist with tradeshow budgeting and ROI tracking
• Manage tradeshow calendar for Sales Engineer awareness
• Coordinate booth logistics including displays and promotional materials
• Develop creative customer engagement and follow-up strategies
• Facilitate Partner and Sales Engineer attendance at each tradeshow
• Track tradeshow participation, customer engagement, and follow-up activities
• Attend trade shows as necessary
• Examples include AIA, ASHRAE, BOMA, IAAPPA, ISHE, etc.

• Assist Partners and Sales Engineers in developing customer engagement events and activities
• Manage event calendar for Sales Engineer Awareness
• Coordinate event logistics including venue selection, catering, scheduling, registration, and on-site support
• Coordinate with manufacturers when they are in attendance
• Develop event marketing communications through Constant Contact and other channels
• Develop creative customer engagement and post-event follow-up strategies
• Facilitate Partner and Sales Engineer attendance at each event
• Track event attendance and customer engagement metrics
• Coordinate photography and marketing assets for customer events
• Examples include Daikin Innovation Roadshow and Simulator Golf Leagues

• Assist in planning, coordinating, and executing both engineering and technical training opportunities
• Coordinate with manufacturers providing training resources and support
• Create monthly marketing communications promoting training opportunities
• Coordinate webinar and virtual training logistics as necessary
• Develop additional customer engagement strategies to increase training participation
• Track customer attendance, participation, and training completion metrics
• Assist in maintaining training records, CEU documentation, and attendee reporting

• Manage Constant Contact database including contacts, lists, and tags
• Develop monthly email campaign schedule with Partners
• Design Constant Contact emails and marketing content
• Maintain consistency in company branding and customer-facing communications
• Review campaign analytics including open rates, click-through rates, and engagement trends

• Develop lunch ‘n learn campaign schedule with Partners
• Design Power Points and sales collateral for Sales Engineers
• Support Sales Engineers with presentation formatting, graphics, and messaging consistency
• Develop and maintain branded presentation templates
• Maintain a professional and consistent company image across customer-facing materials and presentations

• Assist in maintaining CRM (Streamline) data integrity, reporting, and user analytics
• Assist with Power BI reporting and sales analytics initiatives
• Coordinate internal business calendar communication and scheduling efforts
• Support scope development and standard document…