Marketing Manager, AI and Search; SEO​/SEM

Join Vylor—Powering the Future of Agriculture

At Vylor, we’re advancing agriculture through breakthrough science—combining elite germplasm, cutting-edge biotech, and next-generation expertise in gene editing and molecular breeding. Our portfolio includes trusted industry brands like Pioneer®, Brevant®, and Hoegemeyer®, delivering performance farmers rely on.

Join us to help scale innovation globally and shape what’s next in crop science.

Vylor is seeking a highly experienced paid search and search marketing leader to drive search strategy, performance, and business growth across our brands, portfolios, and products. The SEO/SEM Marketing Manager will serve as the organization’s search marketing expert, leading the development and execution of integrated paid search and organic search strategies, with a primary focus on maximizing the impact of Google Ads investments and delivering measurable business outcomes.

This role is responsible for overseeing a significant paid search portfolio, including strategic planning, budget allocation, optimization, testing, reporting, and performance management across Google Ads and other search advertising platforms. The ideal candidate brings extensive experience managing large-scale media budgets, optimizing campaigns across complex product portfolios, driving efficient customer acquisition, and translating performance data into actionable business recommendations.

Working closely with members of the Integrated Communications team, Strategic Communications teams, and agency partners, this individual will lead the end-to-end paid search lifecycle, from strategy development and forecasting through execution, conversion tracking, budget pacing, attribution analysis, and executive reporting. They will continually evaluate campaign performance, identify optimization opportunities, and implement rigorous testing strategies to maximize return on ad spend and overall marketing effectiveness.

In addition to paid search leadership, this role will guide organic search strategy in partnership with the content development team. The successful candidate will possess expertise in technical SEO, keyword strategy, competitive analysis, content optimization, link-building initiatives, and search visibility best practices. They will develop and execute SEO strategies that improve website performance, increase qualified organic traffic, and strengthen search visibility across key brands, portfolios, and products.

• Manage and implement successful SEO/SEMand AI search optimizationcampaigns to drive product awareness and qualified traffic to our website sand increase brand visibility in AI-generated answers
• Manage, review, and perform daily responsibilities associated with Google Ads, Bing, and other search platforms for our seed brands
• Manage and optimizing large annual search advertising budgets with accountability for performance, efficiency, and ROI.
• Builds campaign structure, bidding strategies, audience targeting, attribution, conversion tracking, and measurement frameworks.
• Champion and educate the broader organization on the benefits, ranking factors, and activities required to effectively optimize our websites through organic, paid,and AI-driven opportunities
• Work cross-functionally on all aspects of SEO/SEMand AEO/GEOincluding research, strategy, and implementation
• Stay current with algorithm changes and new advances in search best practices,AI search engine developments, LLM-driven discovery trends,the competitive landscape, and vendor capabilities
• Provide analysis, reporting dashboards, and recommendationsacross traditional and AI search performance

• Minimum 5–7 years of experience developing and implementing SEO/SEM strategy
• Bachelor's degree in…