Sponsorship Activation Program Manager

FM is a leading property insurer of the world's largest businesses, providing more than one-third of FORTUNE 1000-size companies with engineering-based risk management and property insurance solutions. FM helps clients maintain continuity in their business operations by drawing upon state-of-the-art loss-prevention engineering and research; risk management skills and support services; tailored risk transfer capabilities; and superior financial strength. To do so, we rely on a dynamic, culturally diverse group of employees, working in more than 100 countries, in a variety of challenging roles.

Summary

We are looking for a driven and enthusiastic Sponsorship Activation Program Manager, to lead the strategy and help support the execution of FM’s sponsorship portfolio. This role will support FM’s sponsorship team, serving as the lead for designated activations and initiatives across our national sponsor ships' portfolio. FM’s current portfolio includes The LPGA Tour, Boston Common Golf and player ambassadors Rory McIlroy, Megan Khang and Lottie Woad.

FM’s sponsor ships aim to deliver memorable experiences and impactful brand messaging, showcase FM capabilities, and create unique experiences to help deepen client relationships. We are looking to maximize our investments and potentially enter other similar investments in future years.

The ideal candidate has a strong strategic mindset who has a can-do attitude to be able to design, influence and deliver upon our sponsorship objectives. If you are someone who has experience across brands in the B2B space and Sports Properties and Teams (e.g. PGA TOUR, WNBA, MLB), please consider applying.

Schedule and

Location:

This position is located at our Corporate Headquarters in Johnston, RI. Domestic and international travel is required 20%-30% throughout the year. This is a full-time office-based position with flexibility to work remotely 2 days a week.

Responsibilities

• Create, develop, and deliver comprehensive sponsorship activation plans for FM’s sponsorship portfolio, aligning with overall corporate objectives, business goals and stakeholder needs.
• Assist in execution of multi-channel sponsorship activation plans including brand, digital/social strategy, client experience, paid/earned amplification and internal comms.
• Develop relationships across FM (Operations, Client Services, Marketing, Senior Management) to manage strategic sponsorship programs in support of business priorities relating to clients, prospects and brokers.
• Collaborate and partner with internal and external resources to deliver best-in-class plans and outcomes, from briefing through execution and measurement.
• Manage relationships with external sponsors’ teams to maximize FM’s investment and goals.
• Coordinate with FM’s Marketing Department (Brand, PR and comms) and teams on social media plans, press releases, and relevant media opportunities to support FM’s sponsorship portfolio.
• Ensure sponsorship assets are developed, reviewed, and delivered according to schedule.

• Manage large scale budgets and report ongoing status ensuring close understanding of internal processes and ensuring program/project comes in at or under budget.
• Manage athlete and partnership contractual agreements and contracts.
• Communicate regular updates and full activation plans in a strategic, clear manner to Sponsorship, Marketing and senior leadership.
• Support sponsorship portfolio measurement to recap both qualitative and quantitative metrics. Assist in gathering performance data, insights, and competitive examples to help inform future activation plans. Maintain trackers, reports, and summaries for senior team and leadership visibility.
• Represent FM and our brand within the sports industry to deepen relationships, knowledge, and understand potential future opportunities.
• Contribute to management of agency and vendor relationships.
• Serve as resource by advising on global opportunities, ensuring activation plans are present in target markets, while understanding localization preferences in non-U.S. markets.
• Exhibit the leadership, skill, and ability to influence and drive alignment of marketing activities to ensure…