Senior Medical Science Liaison, Oncology (New England and Upstate NY

Position: Senior Medical Science Liaison, Oncology (New England and Upstate NY)
# Marketing Strategy Lead Pymble, New South Wales, Australia ID: 877750---##

Job Description
** At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.
**** Marketing Strategy Lead
**** Marketing Strategy Lead – Cardiorenal
** At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us.

If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, then you've found the perfect place to nurture your aspirations and make an impact.
*** Where do you want to go?
*** Are you a dynamic and flexible marketer who thrives on turning insight into action and wants to make a genuine difference to patients' lives?

We're looking for an ambitious, commercially minded, and customer-focused
** Marketing Strategy Lead
** to drive the growth and success of our pharmaceutical portfolio across
** Australia and New Zealand****.
** In this highly visible role, you'll have the opportunity to influence business strategy, shape brand performance, and deliver meaningful outcomes for patients, healthcare professionals, and the healthcare system. You'll work at the intersection of commercial excellence, innovation, and customer engagement, leading the development and execution of impactful marketing strategies that engage customers, unlock growth and create lasting value.

As a trusted partner to cross-functional and global stakeholders, you'll collaborate closely as part of a self-manager cross-functional product team with
** Commercial, Medical, Market Access, Customer Engagement, and Global teams
** to identify opportunities, solve complex challenges, and bring customer-centric strategies to life.
** Key Responsibilities
**** Strategic Marketing & Portfolio Growth
*** Develop and execute marketing strategies aligned to business and customer objectives.
* Lead brand planning, product launches, lifecycle management, and portfolio growth initiatives.
* Translate customer and patient insights into impactful marketing actions.
* Identify market opportunities and drive innovative omnichannel engagement.
* Partner cross-functionally to optimise commercial performance and customer outcomes.
** Campaign Management & Customer Engagement
*** Lead the development, execution, and optimisation of integrated marketing campaigns, from planning, campaign delivery and content creation, to performance evaluation
* Deliver customer-centric initiatives that drive engagement, growth, and market share.
* Monitor campaign performance, measure success against KPIs, and implement improvements.
* Collaborate with Customer Engagement and omnichannel teams to create seamless customer experiences.
** Insights & Commercial Performance
*** Analyse market trends, customer behaviour, product performance, and competitor activity.
* Generate actionable insights to inform strategy and future marketing initiatives.
* Track customer journeys and recommend opportunities to enhance engagement and outcomes.
* Present performance results and recommendations to key stakeholders.
** Financial Management
*** Manage forecasting, demand planning, budgets, and promotional investments.
* Support portfolio planning and drive sustainable, profitable growth.
** Leadership & Collaboration
*** Build strong partnerships across local, regional, and global teams.
*…