Head of Organic ; SEO​/CRO​/AI Search

Lead SEO, CRO, and emerging AI/Generative search (GEO) to drive organic performance.

Full‑time

Must be eligible to work in the USA and located in one of the following states: TN, GA, AL, FL, NC, SC, NV, NH, TX, MN, VA, IL

We are looking for a strategic, player‑coach leader to join our team as Head of Organic Growth (SEO / CRO / AI Search). This is a director‑level role that owns the agency’s organic performance discipline end‑to‑end across traditional SEO, Conversion Rate Optimization (CRO), and the rapidly emerging field of AI / Generative search (also called GEO or AEO). The ideal candidate has 7+ years of progressive experience across SEO and CRO, with mandatory hands‑on expertise in Google Analytics 4, Google Search Console, Google Tag Manager, an enterprise A/B testing platform (VWO, Optimizely, or Convert), and a working command of how AI‑driven surfaces (Google AI Overviews, ChatGPT, Perplexity, Claude) source and cite content.

This Director will set the organic strategy across the client portfolio, lead and mentor SEO/CRO/GBP specialists, partner with Account Directors and the Development Team on execution, and personally own the agency’s POV on where organic growth is going next. A track record of measurable organic lift across rankings, qualified traffic, AI citations, conversion rate, and revenue is essential.

Set and own the agency’s organic growth strategy across SEO, CRO, and AI/Generative search. Translate client business goals into integrated organic roadmaps that ladder up to measurable revenue impact. Lead, mentor, and grow a team of SEO, CRO, and GBP specialists by setting standards, reviewing work, and developing career paths. Serve as the agency’s senior point of contact for organic strategy in new business pitches, QBRs, and executive‑level client conversations.

Direct technical, on‑page, content, and off‑page SEO programs across a multi‑client portfolio. Oversee site audits, keyword and topic strategy, internal linking, schema/structured data, site architecture, and authority‑building. Partner with the Development Team on technical SEO requirements (Core Web Vitals, indexability, rendering, hreflang, structured data) and with content teams on topical authority and editorial planning.

Own the agency’s experimentation discipline. Set the testing roadmap, prioritization framework, and statistical rigor across client A/B and multivariate testing programs. Personally design and review high‑stakes experiments. Partner with the CRO Specialist on platform execution (VWO, Optimizely, Convert), ensure clean tracking via GA4 and GTM, and translate test outcomes into permanent site changes and case studies.

Build and own JG’s methodology for getting clients cited in AI‑driven search surfaces such as Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and what comes next. Develop the agency’s POV on content structure, entity optimization, citation‑worthiness, and tracking AI visibility. Lead client education on the GEO/AEO shift and what it means for their organic strategy.

Deep proficiency in GA4 for funnel and acquisition analysis, Search Console for query and indexing analysis, and GTM for event tracking and data Layer architecture is required.

Hands‑on, leader‑level experience with at least one enterprise‑grade testing platform such as VWO, Optimizely, or Convert. Must be able to architect a testing program and personally QA variations, not just direct one.

Working command of an enterprise SEO toolkit such as Ahrefs, Semrush, Screaming Frog, Sitebulb, or equivalent. Must be comfortable running a technical crawl, log‑file review, and building a topic/cluster strategy from scratch.

Working knowledge of tools and methods for monitoring AI Overview presence, LLM…