Senior Content Operations Manager – Marketing Technology

Responsibilities

• Own and administer Vizient’s content operations technology platforms
• Define and govern content lifecycle processes, including asset taxonomy, metadata standards, versioning, and reuse strategies to maximize content value and scalability
• Manage platform adoption, utilization, and user enablement
• Lead vendor and license management activities
• Gather and prioritize business requirements from cross-functional stakeholders and develop a rolling roadmap to evolve content operations platforms in alignment with marketing and business strategy
• Partner cross-functionally with Marketing Operations, Creative Services, IT, and external agencies to design scalable workflows
• Identify and implement AI and automation use cases within content operations

• Relevant degree preferred
• 5 or more years of relevant experience required
• Adobe Workfront administrator certification required or expected within six months of hire
• Hands‑on experience administering enterprise digital asset management platforms, preferably Adobe Experience Manager (AEM) Assets or Adobe DAM solutions
• Demonstrated experience managing marketing technology vendors and platform integrations
• Ability to deliver user training, documentation, and ongoing platform enablement
• Deep knowledge of marketing content operations platforms, including workflow and digital asset management systems
• Strong understanding of platform configuration, integrations, security, and access management
• Skilled in analyzing platform utilization and performance to drive adoption and ROI
• Ability to translate business requirements into scalable technical solutions

Demonstrates expertise in managing content operations technology platforms, including Adobe Experience Manager and digital asset management systems, while effectively collaborating with cross-functional teams to enhance platform adoption and performance. Skilled in defining content lifecycle processes and implementing AI and automation strategies to optimize content value.