Senior Manager, Paid Search, SEM

• Own the health, growth, and profitability of a portfolio of large paid search client relationships
• Serve as senior point of contact for client leadership and set program vision, objectives, and KPIs
• Influence senior client stakeholders to evolve strategy and measurement toward enterprise impact
• Identify organic growth opportunities and partner with account and growth teams on scoping, staffing, and proposals
• Escalate complex or at-risk programs and coach teams through difficult client conversations
• Lead and develop managers and individual contributors, with accountability for performance, growth, and retention
• Own staffing strategy, forecast capacity, shape team structure, and support recruiting and onboarding
• Coach managers on expectations, feedback, talent development, and leadership practices
• Own SEM solution-area accountabilities, including best practices, technology partnerships, planning tools, and emerging trends
• Partner with SEO, retail media, and upper-funnel teams on holistic search strategy
• Develop multi-channel digital media strategies and roadmaps aligned with client growth goals
• Support cross-functional marketing strategy projects with deep media expertise
• Represent Ovative's paid search perspective through thought leadership, partner forums, and industry conversations
• Set standards for paid search planning, execution, QA, forecasting, budgeting, segmentation, bidding, platform structure, and testing
• Manage strategic partners including Google, Microsoft, and Search Ads 360 partners
• Lead evolution of SEM measurement through scalable analysis, reporting, and insights
• Lead AI-enabled search experimentation and adopt emerging platforms that improve business outcomes

• 8+ years of experience directly responsible for enterprise-level paid search marketing (SEM) programs
• 3+ years of experience managing direct reports, including developing early-career talent
• Proven track record of driving strong positive results through paid search marketing programs
• Extensive client management experience, including working with senior stakeholders
• Deep expertise in enterprise paid search leadership and strategy connected to business outcomes and impact
• Experience with Google Ads, Microsoft Ads, Search Ads 360, and similar paid search technologies and tools
• External partner management experience with Google, Microsoft, and technology partners
• Experience coaching and developing high-performing talent
• Sound conceptual and analytical problem-solving skills
• Applicants must be legally authorized to work in the United States for any employer on a full-time basis
• Must not require current or future visa sponsorship
• Preferred: strong digital agency experience or digital lead experience on the client side
• Preferred: performance marketing, retail, or eCommerce experience
• Preferred: experience managing other managers or leading a multi-client portfolio
• Preferred: hands-on experience testing and scaling AI-driven search capabilities

Demonstrates extensive expertise in enterprise-level Paid Search Marketing (SEM) strategy and execution, with a strong focus on client management, team leadership, and performance optimization. Proven ability to drive growth through multi-channel digital media strategies and effective partner management.

• Enterprise-Level Paid Search Marketing
• Client Management Experience
• Google Ads Expertise
• Team Leadership and Development
• AI-Driven Search Capabilities

• Paid Search Marketing
• Digital Media Strategy
• Performance Marketing
• Analytical Problem-Solving
• Search Engine Marketing (SEM)
• Budgeting and Forecasting
• Bidding Strategies
• Testing and Scaling
• KPI Development
• Segmentation

• Coaching and Mentoring
• Influencing Stakeholders
• Communication Skills
• Talent Development
• Leadership Practices

• Digital Agency Experience
• ECommerce
• Retail Media
• Multi-Client Portfolio Management
• Thought Leadership

• Google Ads
• Microsoft Ads
• Search Ads 360
• Planning Tools
• Emerging Platforms