Marketing Specialist – Consumer Marketing

• Develop marketing campaigns focused on digital platforms and solutions
• Deliver customer-centric, multi-channel marketing programs to maximize customer growth, retention, and engagement
• Identify and communicate key performance indicators and optimize campaigns to improve return on investment
• Use segment-specific marketing strategies and media to launch programs with agencies, product, and activation teams
• Ensure marketing programs comply with laws, regulations, and bank policies
• Leverage data and analytics to deliver marketing across email, online, mobile, ATM, social media, and other channels
• Coordinate with marketing channel partners to develop channel-specific content and testing plans
• Develop campaign themes and creative assets across channels
• Track key performance indicators with analytics partners and optimize strategies, tactics, and content
• Adapt to changing systems and compliance requirements
• Lead projects and manage multiple marketing assignments on time and on budget
• Collaborate with research teams and leaders to adapt strategies based on research findings and campaign results

• Bachelor's degree, or equivalent work experience
• Six or more years of related experience in marketing and marketing strategy with proven ability to deliver results
• Ability to lead projects and provide data-driven, customer-centric, relevant marketing
• Proven ability to manage multiple projects and assignments on time and on budget
• Ability to collaborate with research teams and leaders and adapt strategies based on research findings and campaign results
• Self-motivated and able to work independently while taking direction as needed
• Adaptable and comfortable shifting priorities based on business needs
• Strong organizational, interpersonal, and team building skills
• Excellent written and oral communication skills, including presentation skills
• Proficiency with Microsoft Office Suite, including PowerPoint, Word, Excel, and Teams
• Experience working with Adobe Workfront
• MBA or equivalent markers of high achievement are a plus

Demonstrates expertise in developing and executing customer-centric marketing campaigns across digital platforms, leveraging data analytics to optimize performance and ensure compliance with regulations. Proven ability to lead projects, manage multiple assignments, and collaborate effectively with cross-functional teams.

• Digital Marketing Campaign Development
• Data-Driven Marketing Strategies
• Project Management
• Customer Engagement
• Compliance with Marketing Regulations

• Marketing Strategy
• Key Performance Indicators
• Multi-Channel Marketing
• Campaign Optimization
• Content Development

• Organizational Skills
• Interpersonal Skills
• Team Building
• Excellent Communication Skills
• Adaptability

• Bachelor's Degree
• MBA

• Customer Growth
• Customer Retention
• Marketing Compliance
• Research Collaboration
• Marketing Analytics

• Microsoft Office Suite
• Adobe Workfront