VP, Head of Brand Marketing & Advertising

• Lead and integrate TIAA's brand presence across various media and marketing channels
• Maximize TIAA's sponsorship portfolio by creating multi-channel brand moments
• Drive development of integrated campaign strategies for brand building
• Collaborate with creative teams to enhance content quality
• Lead and manage a team of approximately 20 associates
• Serve as a senior brand advisor to leadership and advocate for brand strategy

• 15+ years of experience in marketing
• At least 5 years of experience in a senior marketing role
• Strong command of B2B and B2B2C dynamics
• Experience managing large-scale sponsor ships or partnership portfolios
• Ability to build and lead a content engine at scale
• Fluency in audience data and media measurement
• Strong credibility and communication skills to influence senior leadership
• A belief in TIAA's mission

Demonstrates extensive experience in leading integrated marketing strategies and managing large teams, with a strong focus on B2B and B2B2C dynamics. Proven ability to leverage audience data and media measurement to enhance brand presence and drive impactful campaigns.

• 15+ Years Of Experience In Marketing
• Senior Marketing Role Experience
• B2B And B2B2C Dynamics
• Managing Large-Scale Sponsor ships
• Content Engine Development

• Strong Communication Skills
• Influencing Senior Leadership

• Integrated Campaign Strategies
• Brand Building
• Sponsorship Portfolio
• Media Measurement
• Content Quality