Global Marketing Manager

Global Marketing Manager - Industrial Technology

Location:

North America - flexible, with preference for Midwest US, Western US or Canada

Industry: Industrial Equipment / Heavy Equipment / Mining Technology

Scope:
Global marketing responsibility with an immediate focus on accelerating North American growth

Our client is a growing, private equity-backed industrial technology business specialising in engineered solutions designed to improve operator safety across demanding mining & heavy-equipment environments. The company has built a strong and established position within its home market and works alongside major global equipment manufacturers, dealers and end users. North America represents one of the organisation's most significant growth opportunities. Following investment in its regional infrastructure, dealer network and commercial capabilities, the business is now looking to strengthen its marketing function to accelerate market penetration.

As part of this next phase, the company is looking to appoint a Global Marketing Manager .

This is an opportunity to take genuine ownership of marketing within a growing international industrial business. The Global Marketing Manager will develop and execute the company's marketing strategy, with an immediate priority around building brand awareness, generating market demand and enabling the North American dealer network to grow sales . This is not a traditional corporate communications or purely brand-focused marketing position.

The organisation is looking for someone who understands how marketing can directly contribute to commercial growth - generating leads, supporting dealers, developing new markets and increasing end-user demand. The successful candidate will need to be equally comfortable developing the strategy and executing it . Operating within an entrepreneurial, PE-backed environment, you will have significant autonomy to identify opportunities, make recommendations to senior leadership and move quickly into execution.

• North American Growth Strategy Develop and execute the marketing and go-to-market strategy for the US and Canadian markets . Increase brand awareness and establish a stronger position within a developing North American market. Identify the most effective routes to market across dealers, OEM relationships and end users. Build targeted campaigns designed to create measurable commercial opportunities. Identify new market segments, customer groups and applications where the business can accelerate penetration.
  
  Use market intelligence and customer insight to inform future commercial strategy.
• Dealer & Channel Marketing Work closely with the North American dealer network to develop effective dealer-led marketing campaigns . Generate qualified leads and opportunities that can be directed into the dealer network. Develop co-branded initiatives, sales collateral and dealer enablement tools. Support dealers in communicating the company's technical and commercial value proposition. Work closely with commercial leadership to increase dealer engagement and market coverage.
  
  Build a scalable channel-marketing approach capable of supporting continued international expansion.
• Demand & Lead Generation Develop campaigns that create direct awareness amongst equipment operators, industrial customers and end users . Build an inbound marketing capability that complements dealer-led business development. Develop digital, content, campaign and event strategies that create measurable sales opportunities. Establish KPIs to measure campaign performance, lead generation and commercial return. Continuously assess and optimise the channels delivering the strongest results.
• Brand & Market Development Strengthen the company's positioning across North America. Translate complex technical products and safety benefits into clear, commercially compelling messaging. Ensure consistent brand representation across dealers, customers, events and digital channels. Develop market-specific messaging for different industries, applications and customer groups. Support wider global marketing initiatives as the organisation continues its international expansion.
• Events & Industry Engagement Develop the strategy around trade shows, dealer conferences and industry events. Identify where marketing investment will generate the strongest commercial return. Develop campaigns around key events to generate opportunities before, during and after attendance. Remain willing to be hands-on with event execution where required.
• Marketing Leadership Take ownership of the wider marketing roadmap, priorities and budget. Lead and coordinate a small existing international marketing resource alongside digital support. Manage external agencies and suppliers where appropriate. Partner closely with sales, dealer management, engineering, product and senior leadership. Develop the processes, systems and reporting required to create a structured and commercially accountable…