VP, Plan Consultant
Job in
Joliet, Will County, Illinois, 60432, USA
Listed on 2026-09-14
Listing for:
Jobtailor
Full Time
position Listed on 2026-09-14
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Management, Marketing Communications, Digital Marketing
Job Description & How to Apply Below
Responsibilities
- Develop and execute strategic, journey-based campaigns to retain and deepen existing client relationships
- Lead go-to-market development for retirement plan products and services across B2B and B2C audiences
- Develop customer journeys and drive automation, personalization, channel strategy, execution and measurement
- Lead audience web strategy for institutions in Higher Education and Healthcare markets
- Partner with Product, Product Marketing, Public Web, Secure Web, Brand/Creative and Digital Experience teams
- Maintain relationships with sales and business partners to educate internal stakeholders and showcase key work streams
- Establish measurable audience goals and connect project work streams to KPIs
- Lead marketing initiatives tied to CEO initiatives, including stand-ups, progress tracking, presentations and senior leadership updates
- Supervise and develop a team of three professional marketers, including career path development and fostering teamwork
- 10+ years of work experience required
- University degree preferred
- Track record in client marketing, journey building and audience development
- Ability to gain buy-in, influence and drive outcomes
- Excellent interpersonal, oral, and written communication skills
- Ability to work effectively in a fast-paced, cross-functional, changing environment
- Demonstrated understanding of marketplace, competitive landscape and regulatory environment
- Experience developing and implementing strategic plans, forecasting and obtaining objectives in a metrics-driven environment
- Ability to influence development of effective creative concepts and marketing strategies
- Sedentary work physical requirements
Demonstrates expertise in developing and executing strategic marketing campaigns focused on client retention and audience development, with a strong emphasis on metrics-driven decision-making and cross-functional collaboration.
Highest-signal resume keywords- Client Marketing
- Journey Building
- Audience Development
- Strategic Planning
- Cross-Functional Collaboration
- Campaign Development
- Automation
- Personalization
- Channel Strategy
- KPI Measurement
- Market Analysis
- Forecasting
- Creative Concept Development
- Interpersonal Communication
- Influencing
- Team Leadership
- Adaptability
- B2B Marketing
- B2C Marketing
- Higher Education
- Healthcare
- Metrics-Driven Environment
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