Digital Marketing Analyst – Measurement

• Perform heavy data analysis and help execute and manage media programs for clients
• Develop competence in a specific subject area such as media, measurement, or strategy
• Conduct digital media planning, execution, and optimization
• Perform A/B testing and develop landing-page testing recommendations
• Conduct on-page and off-page optimization
• Produce weekly and monthly reporting
• Pace budgets and goals
• Build, test, and optimize creative
• Create and optimize audiences
• Support promotions
• Analyze digital media performance and communicate reporting and insights
• Plan, strategize, document, execute, and optimize cross-channel campaigns
• Execute discrete analyses using tools such as Excel and Tableau
• Translate analyses into client-facing insights through slides, documents, and emails
• Manage work independently with initial direction from a manager
• Speak up, ask questions, and express points of view
• Understand clients' businesses, industries, and goals
• Support client-facing solutions and deliverables, including PowerPoint pitches and competitive/landscape audits

• Permanent US work authorization required
• Must be legally authorized to work in the United States for any employer on a full-time basis
• Must not require current or future visa sponsorship
• Prior professional experience is not required
• Ability to think critically, break down problems, and propose solutions
• Strong verbal and written communication skills
• Consistently accurate, thorough, and organized work
• Ability to work respectfully and professionally with peers, instructors, teammates, or external stakeholders
• Ability to take ownership of tasks or projects and complete them with limited supervision
• Examples of leadership, initiative, or ownership in academic, extracurricular, or work settings
• Familiarity with MS Office, Google Workspace, or similar software

Demonstrates strong capabilities in digital media planning, execution, and optimization, with a focus on data analysis and reporting. Proficient in translating complex analyses into actionable insights for clients while managing projects independently.

• Digital Media Planning
• Data Analysis
• A/B Testing
• Excel
• Tableau

• Data Analysis
• Digital Media Planning
• A/B Testing
• On-Page Optimization
• Off-Page Optimization
• Cross-Channel Campaigns
• Creative Optimization
• Audience Creation
• Performance Analysis
• Reporting

• Critical Thinking
• Verbal Communication
• Written Communication
• Organizational Skills
• Professionalism

• Media
• Measurement
• Strategy
• Client-Facing Solutions
• Promotions

• Excel
• Tableau
• MS Office
• Google Workspace
• Power Point