Website Content Specialist

Macmillan Learning is a part of the family-owned Holtzbrinck group of companies and is one of the leading educational technology companies. Through deep partnership with the world's best researchers, educators, administrators, and developers, we facilitate teaching and learning opportunities that spark student engagement and improve outcomes. We provide educators with tailored solutions designed to inspire student curiosity and measure progress. Macmillan Learning is comprised of renowned brands including Bedford/St.

Martins, W.H. Freeman, Worth Publishers, Sapling Learning, Sky Factor, Late Nite Labs, EBI-MAPworks, i

Graduates

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we’d love to hear from you!

The Website Content Specialist is a critical driver of digital marketing performance within the marketing organization, serving as the dedicated owner of our website's content strategy and optimization. This content optimization expert combines analytical insights with creative copywriting to ensure every webpage, landing page, and content element drives maximum engagement and conversion. The strategic content professional who will thrive in this role demonstrates a proven ability to translate marketing campaign objectives and product initiatives into compelling website experiences that resonate with target audiences and support both SEO and PPC performance goals.

This role reports directly to the Search and Generative Engine Optimization Strategist and collaborates closely with stakeholders across Campaign Strategy, Product Marketing, Marketing Operations, and Performance Marketing teams to align website content with business objectives, optimize user journeys, and deliver measurable improvements in lead quality and conversion rates. Through continuous testing, optimization, and stakeholder collaboration, this role ensures our website serves as a high-performing revenue engine that adapts dynamically to market changes, product launches, and strategic initiatives.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work.

Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Website Content Development & Optimization

• Create, edit, and publish high-quality, engaging, and conversion-optimized website content across product pages, landing pages, resource hubs, and campaign-driven destinations.
• Ensure all website copy aligns with brand voice, positioning, and accessibility standards.
• Optimize content for both human readers and search engines using SEO and GEO best practices, including metadata, header structure, internal linking, and keyword integration.
• Coordinate with International marketing team to ensure its website is appropriately updated to reflect applicable product releases, marketing campaigns, and larger company and brand initiatives.

Content Performance & Conversion Optimization

• Collaborate with the SEO & Generative Optimization Strategist to continuously test and refine page content to improve engagement, reduce bounce rates, and drive conversion.
• Execute A/B tests on headlines, CTAs, and content layouts to identify high-performing variations.
• Analyze content performance data using tools like Google Analytics, Hotjar, SEM Rush, and Mentionlytics to identify opportunities for improvement.
• Collaborate with the SEO & Generative Optimization Strategist to implement content practices that enhance visibility in AI-powered platforms (e.g., ChatGPT, Google SGE, Perplexity).
• Structure content in a way that promotes AI summarization, accurate extraction, and featured inclusion in generative search environments.

Collaboration with Marketing Stakeholders:

• Translate campaign briefs,…