Strategic Market Analyst

Our Mission

Our Mission:
To improve the health of the communities we serve through contemporary, innovative, quality healthcare solutions.

Schedule
:
Full Time (40 hours per week)

• The Market Analyst supports Freeman Health System’s enterprise strategic planning, program growth, acquisition integration, and capital planning efforts through advanced analytics, financial modeling, and market intelligence.
• This individual contributor partners closely with executive leadership, Strategy, Finance, and clinical leaders to provide data-driven insights that inform service line expansion, physician recruitment, market expansion, and long-range financial planning.
• The role plays a key analytical support function in the strategic integration of acquired entities and the scaling of enterprise programs across the Freeman system.
• Support enterprise strategy development related to program growth, service line expansion, and market positioning.
• Provide analytical support for the strategic integration of acquired hospitals, physician groups, and ancillary services.
• Evaluate alignment of acquired assets with Freeman’s clinical, operational, and financial strategy.
• Support development of post-acquisition growth plans, including service line rationalization, access expansion, and network optimization.
• Partner with physician leadership and recruitment teams to assess service line growth opportunities tied to provider recruitment and retention.
• Perform market demand, utilization, and access analyses across priority service lines.
• Conduct geospatial market assessments using ArcGIS, including drive-time, leakage, referral, and network coverage analyses.
• Support competitive, demographic, and population health analyses to inform growth and access strategies.
• Utilize industry-standard strategic planning tools (e.g., SG2, Arc GIS, Tableau, Excel Power Query, Power BI) to support market sizing, demand forecasting, and long-range growth planning.
• Develop detailed financial pro formas for new programs, service line expansion, physician recruitment, capital investments, and acquisitions.
• Build multi-year cash flow projections and scenario-based financial models (expected, best-case, worst-case).
• Aggregate initiative-level models into enterprise portfolio views to assess EBITDA impact, capital requirements, and integration timing.
• Partner with Finance to align models with budgeting, capital planning, and long-range financial planning processes.
• Develop executive dashboards and analytics using Tableau and/or Power BI to support strategic decision-making.
• Support tracking and reporting of strategic plan initiatives, acquisition integration milestones, and EPMO portfolios.
• Build repeatable, scalable analytical tools using advanced Excel and Power Query to improve consistency, transparency, and efficiency.
• Prepare concise, board-ready materials and executive presentations related to strategy, growth initiatives, and integration efforts.
• Translate complex analytical findings into clear, actionable insights for senior leadership.
• Serve as a trusted analytical partner to Strategy, Finance, physician leadership, and operational teams.

• Bachelor’s degree in Business, Finance, Economics, Analytics, Public Health, or a related field (Master’s preferred).
• Five (5) or more years of experience in healthcare analytics, strategy, finance, consulting, or system growth initiatives.
• Advanced proficiency in Excel, including financial modeling and scenario analysis.
• Experience with business intelligence platforms (Tableau and/or Power BI).
• Working knowledge of geospatial analytics tools (ArcGIS).
• Experience with data transformation tools such as Excel Power Query.
• Strong written and verbal communication skills with experience supporting executive-level decision-making.

• For eligible full time and part time employees Freeman offers a wide variety of career opportunities, a great work culture and generous benefits, most starting day one!
• Health, vision, dental insurance
• Retirement with employer match
• Wellness program with discounts to Health Insurance or Cash Bonus with Participation
• Milestone payments with longevity of employment
• Paid Time Off (PTO)
• Extended Sick pay
• Learning Center designated only for Freeman Family members
• Payroll deduction at different locations such as The Daily Grind, Freeman Gift Shop, Cafeteria, etc.