Manager, Charging & Energy Services – GTM Operations

Responsibilities

• Lead the planning and implementation of the home charging journey in close partnership with Digital Product/Ford App, Marketing & Comms, Hardware Engineering, Ford Customer Service Division (FCSD), Installation Partners, Office of General Council (OGC), Field Operations, and Dealers.
• Own go-to-market execution for charging programs end-to-end: plan, do, check & act.
• Lead current and upcoming work streams including (but not limited to):
  Dealer Charging Solutions (DCS) — pilot, soft launch, and national rollout.
• Integration of Installation Services into dealer and customer flows.
• Home Charging / Energy Services:
  Align Sales Channels & Experience Integrations both online and in-store.
• Serve as the decision maker during launch and hypercare windows; own escalation paths and resolution speed.
• Own the strategy, design, and execution of dealer-facing program elements — enrollment processes, participation agreements, and program documentation (e.g., DPES) to maximize value at Retail.
• Partner with Field Operations to drive dealer enrollment, engagement, and ongoing participation.
• Design and deliver dealer comms and training across launch phases — from "why enroll" through "how it works".
• Coordinate joint training plans across Charging, DMP, and Rewards teams.
• Partner across the Ford Charging & Energy Services Orgs to ensure GTM consistency and shared learnings.
• Work closely with Product Managers on the Dealer Member Portal (DMP) and adjacent platforms to translate field and dealer needs into PRDs, user flows, and roadmap priorities.
• Run UAT and product launch validation in partnership with Product, Engineering, and Analytics (GDIA) teams.
• Influence roadmap prioritization through regular product syncs.
• Partner with Consumer Marketing and GTM Communications to deliver field- and dealer-ready materials including training & support tools to maximize value prop at Retail.
• Ensure consistency and alignment between dealer-facing and customer comms across all pillars and channels (Online, Instore, In App).
• Coordinate with FCSD, Charging Warranty & Service Ops and Percepta on customer support, service touchpoints, and dealer-service alignment.
• Coordinate with Ford Charging Intelligence & GDIA on reporting and analytics to ensure dealers, field, and the business have the data they need.
• Manage day-to-day and strategic relationships with Installation Partners (e.g., Qmerit), One Magnify, etc. on behalf of GTM programs to maximize efficiencies for all stakeholders.

• Bachelor's Degree in Engineering or Business discipline.
• 3+ years of experience in Product Development, Marketing, Customer Experience, or similar.
• 5+ years of experience in GTM operations, dealer/channel program management, field operations, retail strategy, or automotive sales operations.
• Experience in customer journey development & execution.
• Demonstrated ability to own a program end-to-end — plan, do, check & act — with a strong drive for results, commitment to quality, and attention to detail.
• Creative thinker, problem solver, and resilient — comfortable operating in white space and evolving the business beyond traditional models; able to build the path as you walk it.
• Self-starter able to work independently with minimal supervision in a fast-paced, ambiguous, high-visibility environment.
• Strong cross-functional leadership; proven ability to influence peers, partners, and senior stakeholders to gain alignment toward a shared vision and goals — without relying on direct authority.
• Prior experience leading projects that require collaboration across multiple teams, organizations, and external vendors.
• Experience designing and executing training, comms, and change management for a distributed network (dealers, franchisees, field reps, or similar).
• Sharp written communication — able to translate complex product capabilities into clear "why-buys" and operational guidance.