Marketing SEO​/Organic Growth Lead

Summary:

The SEO &Organic Growth Lead is responsible for supporting strategies that improve the company’s organic visibility, customer discovery, and digital presence. This position will work alongside the SEO On-Page Lead and eCommerce team to identify opportunities that support organic growth, improve customer experience,and increase visibility across digital platforms.

The ideal candidate will have a strong foundation in SEO and eCommerce with a curiosity and desire to learn how search continues to evolve. This role will stayinformed on emerging search trends, including AI-powered search experiences,generative search, answer engines, and other developing technologies, while helping the company adapt its organic strategy as the digital landscapechanges.

This position reports to the eCommerce Manager and collaborates closely with SEO, eCommerce,Marketing, Content, Product, Development, Design, and other internal teams.

• Supportorganic growth strategies aligned with company and eCommerce objectives.
• Partner withthe SEO On-Page Lead to identify opportunities to improve organicvisibility, customer discovery, and website performance.
• Researchcustomer search behavior, industry trends, competitor activity, and changes in how customers discover products and information.
• Monitorsearch engine updates, industry developments, and evolving best practices.
• Identify opportunities to improve how company information, products, and contentare discovered across digital platforms.
• Provide recommendations and insights to support future organic growth initiatives.
• Assist withtesting, research, and measurement of new organic opportunities.

• Stay informed on developments in SEO, AI-powered search, generative search,answer engines, and other emerging digital discovery platforms.
• Research howchanges in search technology and customer behavior may impact organicvisibility and eCommerce performance.
• Develop an understanding of emerging concepts such as GEO, AEO, and LLM-poweredsearch experiences.
• Identify potential opportunities and provide recommendations as industry best practices continue to develop and share relevant insights and trends withinternal teams.

• Monitororganic search performance and identify trends, opportunities, and areasfor improvement.
• Analyzeorganic traffic, customer behavior, competitive positioning, and industry changes.
• Assist with reporting and communicating organic performance insights.
• Use data and research to support strategic decision-making.

• Researchcustomer search needs, questions, and behaviors to identify contentopportunities.
• Collaborate with Content and Marketing teams to support content strategies that alignwith customer needs.
• Identify opportunities to improve content quality, usefulness, and discoverability.
• Provide recommendations to better connect customers with relevant information and products.

• Collaborate with SEO, eCommerce, Marketing, Product, Development, Design, and other internal teams.
• Provide recommendations that support organic growth and customer discoveryinitiatives.
• Participate in digital projects where search visibility and customer experience areimpacted.
• Communicatetrends, insights, and recommendations clearly to technical andnon-technical teams.
• Performs other duties as assigned.

• Experience or demonstrated knowledge in SEO,eCommerce, digital marketing, content strategy, analytics, or related fields preferred.
• Strong understanding of SEO principles and digital marketing fundamentals.
• Understanding of eCommerce platforms, customer journeys, and online shopping behavior.
• Strong interest in emerging technologies, AI, search innovation, and evolvingcustomer behaviors.
• Ability to research, analyze, and communicate industry trends and opportunities.
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Strong organizational skills with the ability to manage multiple priorities.
• Ability to collaborate effectively with technical and non-technical teams.
• Experience with analytics and search tools such as Google Analytics/GA4, Google Search Console, and SEO platforms preferred.
• Must be adetail-oriented self-starter who is focused, goal-driven, and comfortable working independently.
• Must possessand maintain a positive attitude and work effectively as part of a team.

Mon-Fri, Day Shift, 8am - 5pm

* NOT A REMOTE POSITION

• Medical, dental, and vision insurances
• 401k plan, with 4% employer matching upon meeting eligibility requirements
• Employer paid life insurance
• Voluntary benefits-Supplemental life, cancer, accident, etc.
• PTO, 6 Paid Holidays

Job will include periods of standing, walking, reaching,stooping/kneeling, and bending. Stair climbing and walking on uneven surfaceswill be present. Long periods of sitting and computer screen viewing willbe required. Constant use of hand/arms due to computer data…