Senior Analyst, Digital Experience Analytics

*** This role is based at one of our corporate offices in McLean, VA, or Dallas, TX***

This is your chance to be part of the next generation Strategy, Insights, Analytics and Full Service team of internal consultants to all teams across Hilton! The team strives to inform Hilton's business leaders with data driven insights aimed at aligning corporate strategy and customer experience across the organization. As a Senior Analyst, Digital Experience Analytics, you will support Hilton's Customers, Brands, Marketing, Digital, Revenue, and Sales organizations, with special support for the executive leadership team.

On the Digital Experience Analytics team reporting to the Manager, Digital Experience Analytics, you will support projects to improve Hilton's Digital Owned Channels including digital marketing content, search engine and LLM optimization, and regional in-language performance.

Hilton is proud to support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to programs and benefits such as:

• Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
• Hilton Shares:
  Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
• Paid parental leave for eligible Team Members, including partners and adoptive parents
• Mental health resources including free counseling through our Employee Assistance Program
• Paid Time Off (PTO)
• Learn more about the rest of our benefits ()

At Hilton, we believe every Team Member is a leader. We are committed to offering leadership development opportunities and programs through every step of a Team Member’s career journey and at every level, both in our hotels and across corporate.

Available benefits may vary depending upon terms and conditions of employment and are subject to the terms and conditions of the plans.

Your role is important and below are some of the fundamental job duties that make your work unique.

• Deliver analysis to answer business questions and outline impacts.
• Use data to tell comprehensive stories to a variety of audiences and decision-makers.
• Communicate channel performance through in-depth analyses, impactful visualizations, and effective presentation across to target audiences.
• Deliver measurement recommendations for a variety of new digital products and advise on the implementation of new analytics tagging requirements.

• Partner with business teams to develop success metrics through analytical guidance.
• Partner within Strategy, Insights, Analytics and Full Service to deliver cross-functional analyses and ensure measurement approaches are appropriate and adhere to standards.

• Create standard reporting, dashboards, and metrics to enable coordinated communication and broad understanding of performance.
• Analyze customer engagement data to generate actionable insights and optimization opportunities.

• Three (3) years of professional experience
• Two (2) years of experience in analytics
• Experience independently leading analyses, projects or work streams
• One (1) year of experience working with a digital analytics platform such as Adobe Analytics or Google Analytics

• One (1) year experience with a coding language/query tool, such as SQL, Alteryx, R, or Python
• Experience working with a digital analytics debugging tool such as Omnibug, or Charles
• BA/BS Bachelor's Degree in an analytical subject area
• Product/Digital experience in the hospitality/travel industry

Hilton, the #1 World's Best Workplace, is a leading global hospitality company with a diverse portfolio of world-class brands (). Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more-than 100-year history. Hilton is proud to have an award-winning workplace culture and we are consistently named among…