Head of Product Led Growth Marketing

Location:

Remote, United States

Employment Type:

Full Time

Location Type:

Remote

Department

Product

Compensation:

$282.5K – $339K
• Offers Equity

At Confluent, we are committed to providing competitive pay and benefits that are in line with industry standards. We analyze and carefully consider several factors when determining compensation, including work history, education, professional experience, and location. The actual pay may vary depending on your skills, qualifications, experience, and work location. In addition, Confluent offers a wide range of employee benefits. To learn more about our benefits  () .

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them.

It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together.

One Confluent. One Team. One Data Streaming Platform.

As the Head of Product Led Growth Marketing, you will lead a team that defines and optimizes Confluent’s product-led growth strategy from acquisition through high-value customer conversion.

You and your team will collaborate across Product, Marketing, Sales, Data Science, and Engineering to optimize signup quality, strengthen funnel conversion, and maximize downstream revenue impact. Your work will include building measurement frameworks, leading experimentation agendas, optimizing digital acquisition channels, including emerging discovery levers such as answer engine optimization (AEO), and translating performance insights into clear investment decisions. You will also design and refine the product-to-sales handoff, ensuring product signals translate into effective sales engagement.

This role is critical to scaling product-led acquisition and demonstrating PLG as a durable, efficient growth lever for Confluent.

• Drive growth strategy and optimization
  :
  Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion—balancing efficiency, quality, and scale across channels, programs, and experiments in collaboration with Product, Marketing, Sales, and Data Science teams.
• Lead and scale a high-performing growth team
  :
  Recruit, mentor, and manage a multidisciplinary team of growth marketers and analysts; foster a culture of high-velocity experimentation, accountability, and continuous learning while aligning individual development with Confluent’s strategic goals.
• Optimize digital marketing and channel performance
  :
  Evaluate paid marketing, organic, and product-led acquisition channels; translate performance insights into investment decisions; test and scale high-performing programs across both traditional and emerging discovery channels, including answer engine optimization (AEO).
• Build measurement frameworks and experimentation rigor
  :
  Establish metrics, models, and analytical frameworks that assess channel quality, funnel health, cohort behavior, and early indicators of long‑term customer value; lead a disciplined testing agenda to accelerate learning and improve conversion.
• Strengthen product‑led sales motion and GTM alignment
  :
  Design and optimize the handoff from product‑led users to sales‑assisted conversion; partner with Sales and Product on GTM strategy, qualification, routing, and feedback loops; ensure alignment across product launches, marketing campaigns, activation flows, and nurture journeys.
• Evolve PLG for AI and agentic workflows
  :
  Partner with Product and Engineering to integrate AI‑driven evaluation/personalization, agent‑based customer interactions, and intelligent automation into growth workflows—positioning Confluent's PLG motion to capitalize on emerging AI use cases and developer behavior shifts.

• 8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on…