Fractional Director of Demand Generation

Overview

Citizens High School (CHS) is a regionally accredited online high school serving working teens, homeschool families, and employer-sponsored learners nationwide.

We are hiring a Fractional Director of Demand Generation to own and scale our student acquisition engine.

This is not a branding or social media role.

This is a performance role tied directly to enrollments and retention
.

• End-to-end funnel: lead → enrollment
• Campaign strategy and execution
• Messaging and conversion optimization
• Attribution and performance reporting
• Coordination with a research & calling unit
• Growth experiments tied to real results

• Enrollments generated
• Cost per enrollment
• Funnel conversion rates
• Students who persist into a second course

You will NOT be evaluated on:

• Impressions
• Followers
• Brand awareness
• Creative awards

• $3,000 per month base
• $100 per enrolled student
• + $50 when that student enrolls in a second course
• Paid only on funded, active students
• Uncapped upside
• Initial 90-day performance period

• Experience owning and operating lead-to-enrollment or lead-to-revenue funnels
• Demonstrated ability to design, launch, and optimize campaigns that produce measurable enrollments or revenue
• Background in one or more of:
• • Demand generation
  • Growth marketing
  • Revenue marketing
  • Performance marketing
• Experience in enrollment-based or lead-driven businesses (EdTech, SaaS, workforce programs, or similar)
• Comfortable being accountable for outcomes, not activity
• Able to point to specific funnels or campaigns you’ve built or scaled
• Comfortable working with small teams and commission-aligned partners

• Brand-only marketers
• Social-media-only specialists
• PR or communications-focused roles

You are paid like a growth partner, not a cost center.

You are responsible for building a system, not just running campaigns.

You will have authority to test, optimize, and scale.

• Resume or Linked In profile
• Plus, a short note describing a funnel you’ve built and the results you drove.