Brand Marketing Lead, Citizenship and Sustainability

Department: Marketing |
City: New York |
State/Province: New York |
Country: United States

Pay Range: $98,000 - $186,000 annually; actual pay is dependent on experience and geographic location.

Benefits: Base pay is only one part of our employee value proposition, which includes a robust benefits package, above-market time off, flexible working arrangements, incentive compensation where applicable, and varied learning opportunities.

Company Description
:
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through:
Talent, Education & Communication, Employee Groups and Celebration.

The Brand Marketing Lead, Citizenship & Sustainability is a key leader responsible for developing global marketing strategies to promote our brand leadership in citizenship, sustainability and philanthropy. The primary objective of the role will be to translate our brand's core values and purpose into meaningful consumer-facing messages and 360° global campaigns. Success in the role will come from developing a strong knowledge of the global markets, a passion for storytelling, an in-depth understanding of the advertising and digital landscape, implementation of the business strategies and the brand vision/direction as led by Mr.

Lauren and the Design & Merchandising teams to create global strategies and stories that can then be adapted for optimal relevance across geographic regions and business channels.

• Development of integrated marketing and data-driven strategies for GC&S campaigns, including an end-state vision of how we leverage consumer data and insight to drive targeted messaging.
• Act as a brand guardian, driving consistency around brand positioning, creative expression, and tone-of-voice, keeping the customer at the center.
• Identify and anticipate short and long-term business opportunities based on the integration and interpretation of consumer trends, competitive activity, and/or retail trends.
• Collect and analyze global market information with a focus on GC&S, drawing conclusions on market trends and customer dynamics, and defining opportunities for the brand.
• Collaborate with Global Merchandising, Design, and Sustainability teams to ensure campaigns are aligned with the brand vision, merchandising strategies, company goals and product assortments.
• Collaborate with the Corporate Communications, D&I, and Sustainability teams to ensure that campaigns are aligned with corporate stances and messaging. Cultivate a close relationship with these teams, bringing our company values to life in a way that is engaging to the consumer.
• Develop 360° campaign briefs to brief cross-functional partners on campaign strategy and execution.
• Brief Agency on campaign content, including the development of briefing documents, ownership & deliverables matrixes (in partnership with global merch), and oversee shot list…