Digital Content Specialist

Job Title:
Digital Content Specialist

Contract: W2 – Candidates must be authorized to work in the U.S. on a W2 basis. We cannot accept candidates requiring sponsorship or those from C2C vendors.

Duration: 12 months with possible multi-year extension/s

Location: Grand Rapids, MI;
Considering local candidates only.

Clover Consulting has a direct client in Grand Rapids, MI in need of an entry-level Digital Content Specialist for a 12 months, On-Site, contract role. The job details are below:

This role is seeking someone who is passionate, creative, and proactive in digital content marketing and social media community management who can support content creation and the day-to-day coordination and execution of our global channels - Instagram, Facebook, You Tube, Twitter, web, and more. As a Digital Content Associate Contractor, you will be responsible for fostering a vibrant online community, engaging with our social media audience, and amplifying content and our brand's presence across various social media platforms.

This role is ideal for someone who is enthusiastic about social media, has a keen eye for detail, and is eager for a career in content creation and social media marketing.

In this role, you will build brands and awareness, help Business Owners leverage content for their businesses, and attract customers through content creation and management of our social media platforms. You will help build and grow engaged social communities by managing global channels on Instagram, Facebook, You Tube, Twitter, web channels, and more.

Responsibilities include:

editorial calendar planning, content creation, copywriting, creating Instagram stories, scheduling and posting content, engaging with followers on our company social pages, responding to comments, questions, and direct messages, tracking and reporting analytics, and more. The role will collaborate closely with Digital Content Leads, the Creative team, Brand Management teams, technology team, and many others. This position will provide broad exposure to a fun, collaborative, global environment.

• 0-1 years’ experience in content creation, digital content management, social management (internships considered)
• Demonstrated ability to understand content marketing and social content strategy and foster a social media community for specific business purposes, with clear calls to action and measurable KPIs
• Experience with tracking, reporting, tagging, analytics, and experience with insights on content performance/usage and trends
• Bachelor’s Degree in Social Media, Communications, Public Relations or a related field

• Experience in community managing brand/business social platforms and knowledgeable of the platform best practices across Instagram, Facebook, You Tube, Twitter, etc.
• Demonstrated skill in content production, content execution, content planning, and content copywriting
• Understanding of content analytics, content performance and usage
• Project management skills, planning, executing, and meeting project deadlines
• Understanding of emerging global social platforms and content trends
• Being proactive in communications and problem solving across plans, projects, issues, and executions with partners
• Demonstrated curiosity to learn and continuously develop and refine skills