Google Ads Specialist

You are viewing a preview of this job. Log in or register to view more details about this job.

Cogent is seeking a talented full-time or part-time individual to become a valuable member of our dynamic team. As a Google Ads Specialist, you will play a crucial role in managing client projects and accounts, collaborating closely with project managers and account managers on various initiatives, including search engine advertising, website development, and content management systems.

Location: Michigan (Metro Detroit area preferred)
Availability: Must be available during EST working hours.

• Implement PPC Strategies: Manage campaigns across Google Ads, Bing, and other platforms.
• Daily Account Management: Create keyword lists, structure campaigns, and handle targeting and display network tasks.
• Strategic Recommendations: Provide insights on keyword opportunities and campaign structuring.
• Communication: Keep the team and management updated on project development, timelines, and outcomes.
• Collaboration: Work closely with team members to achieve client goals.
• General Tasks: Understand budgeting, billing, media sheets, campaign setups (display, paid search, native), and demographic/geographic strategies.

• Experience: Minimum of 2 years in Search Engine Marketing (SEM) and Paid Search (PPC) is required.
• Education: BS/BA degree or equivalent experience.

If you're ready to take your career to the next level and join a forward-thinking company, we want to hear from you!