Retail Distribution Strategy & Performance Manager

1 month ago Be among the first 25 applicants

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from Comerica Bank

The Retail Distribution Strategy and Performance Manager is responsible for the development, maintenance, and analysis of national Retail banking center and ATM distribution planning. This includes designing and leveraging data and model outputs to propose banking center expansion, relocation, consolidation, renovation, and closure activity which considers factors such as business opportunity, community impact, and compliance with enterprise policies and applicable Federal and State laws and regulations.

This is a critical role requiring business acumen, analytical mindset, and an understanding of the banking center's role in an integrated channel customer experience. Strong communication and leadership abilities are required as the individual will collaborate closely with cross-functional Retail, Corporate Real Estate, Marketing, Risk, and Operations teams to develop and deploy recommendations.

Retail Distribution Strategy and Governance

• Analyze existing national banking center and ATM footprint, identifying opportunities to optimize business performance and customer experience.
• Recommend potential banking center and ATM expansion, relocation, consolidation, and closure in coordination with ATM/ITM placement and digital/phone capabilities.
• Evaluate associated community impact, collaborating with Corporate Compliance and The Office/External Affairs to assess the potential impact of the closure, opening, and relocation.
• Develop executive presentations clearly expressing the proposed strategic direction and justification, including associated benchmarks and metrics.
• Develop action plan(s) as needed to ensure compliance with regulatory requirements.
• Understand partner LOB banking center facility needs and integrate into comprehensive 3--5-year distribution roadmap aligned to enterprise strategic goals.
• Coordinate with digital and phone channels to enhance a unified, omni-channel approach to customer excellence and ensure physical distribution strategies and roadmap align.
• Develop business requirements for banking center facility design standards through market research and coordination with key partners such as Security, Market Operations, and Marketing.
• Help to secure financial investment to support banking center actions through special projects and financial planning by preparing comprehensive financial business cases.
• Work with Product, Marketing, and other channel teams to identify reinvestment opportunities aligned with enterprise strategic goals.
• Assess emerging opportunities and needs and propose changes to the plan of record for prioritization.
• Oversee the execution of banking center and ATM actions to ensure alignment with strategic direction, escalating potential risks as appropriate.
• Help to oversee facilities management activities to ensure CRE processes result in a banking center environment that meets expectations and is aligned to priorities.
• Provide executive updates on progress, outcomes, and potential obstacles.
• Work with analytical, sales enablement, product, and marketing teams to align deployment in coordination with sales insights with product development and marketing strategies.
• Oversee complex distribution programs which require coordination across multiple, enterprise stakeholder groups such as workforce, enablement, CRE, security, IT, finance, external affairs, marketing, and others.

Banking Center and ATM Network Optimization:

• Monitor sales team performance against set targets and objectives, providing regular feedback and actionable insights to enhance performance.
• Utilize data analysis to provide insights and recommendations to optimize sales strategies and achieve Retail business objectives.
• Identify areas of potential growth and customer segments to drive revenue growth.
• Identify development needs based on performance analysis.
• Conduct market research and analysis to identify potential opportunities and risks.
• Identify opportunities to enhance the analysis and process for evaluating the Retail banking center and ATM network.
• Define requirements for analytical tools and models utilized as inputs to strategic distribution decisions.
• Assist with model documentation and validation activities.
• Conduct regular model monitoring and maintenance.
• Business validation of model inputs.
• Recommend and oversee implementation of continued model enhancements.

Qualifications:

• Bachelor's Degree from an Accredited University OR 4 years of relevant experience
• 8 Years Strategy and analytical experience utilizing a data-driven approach
• 8 Years Synthesizing analysis for executive leadership consumption and decision-making
• 5 Years Microsoft Office Products including Word, Excel (Pivot Tables,…