Marketing Specialist

Please see Special Instructions for more details.

• External applicants should use the WMU - Application.
• Internal applicants should use the WMU - Internal Application.

College

College Oth Academic Affrs Operations

Executive Area

Executive Area Provost & VP Academic Affairs

Department

Department Haenicke Inst For Global Educ

Posting Number

Posting Number S1489P

Job Type

Job Type Full Time, Regular

Pay Type

Pay Grade

Pay Grade E

Campus Location

Campus Location WMU-Kalamazoo - Main Campus

Salary Range

Salary Range Pay is commensurate with qualifications and experience, combined with an excellent benefits package.

Number of Vacancies

Number of Vacancies 1

Develops and implements marketing, promotion, and communication strategies for the department or college under general supervision.

• Develops or assists with development of promotional materials and designs for marketing projects utilizing a variety of tools.
• Coordinates development of marketing and communication material and develops copy.
• Writes and proofs promotional material, reports and publications, press releases, Web and social media content.
• Translates message points into clear communication and meets well-defined communication objectives.
• Gathers information and data for various marketing and communication initiatives.
• Coordinates marketing communication activities.
• Assists with planning and execution of various events.
• May approve advertising within budget parameters.
• May be responsible for special projects or operational services.

• Bachelor’s degree in related field from an accredited institution.
• One year’s relevant experience.

• Skilled in digital content creation and management, including writing, editing, publishing, and producing visual and multimedia assets.
• Experience with CMS platforms, Adobe Creative Suite and Canva.
• Proficient in social media management and email marketing.
• Familiarity with Drupal, Meta Business Suite, Marketing Cloud, and/or Mailchimp.
• Able to analyze data from Google Analytics, Salesforce CRM and other platforms to optimize campaigns and targeting.

• External applicants should use the WMU – Application.
• Internal applicants should use the WMU – Internal Application.

• Terminal Appointment ends 06/30/2027 with potential of being extended.
• Western Michigan University offers generous benefits to its employees including health, dental, vision, life and disability insurance, retirement, and tuition discount for the employee and tuition remission for eligible dependents. To access information about the specific benefits available for this position, go to: https://(Use the "Apply for this Job" box below).-staff

• Office or other indoor work with minimal physical demands such as occasionally lifting/moving materials less than 25 pounds.
• Work is generally performed in a well lit, temperature-controlled indoor environment with occasional exposure to the outdoors and/or any number of elements.

Required fields are indicated with an asterisk (*).

• * Do you have a bachelor's degree in a related field from an accredited institution?
  • Yes
  • No
• * Do you have one year of relevant experience?
  • Yes
  • No
• * Are you skilled in digital content creation and management, including writing, editing, publishing, and producing visual and multimedia assets?
  • Yes
  • No
• * Do you have experience with CMS platforms, Adobe Creative Suite and Canva?
  • Yes
  • No
• * Are you proficient in social media management and email marketing?
  • Yes
  • No
• * Do you have familiarity with Drupal, Meta Business Suite, Marketing Cloud, and/or Mailchimp?
  • Yes
  • No
• * Are you able to analyze data from Google Analytics, Salesforce CRM and other platforms to optimize campaigns and targeting?
  • Yes
  • No

Required Documents

• Resume
• Cover Letter
• List of References

Optional Documents

• Other

WMU is an Equal Opportunity/Affirmative Action Employer. Minorities, women, veterans, individuals with disabilities and all other qualified individuals are encouraged to apply.