Business Development Manager

Lift Solutions Holdings is a provider of industrial lifting solutions, including OSHA compliance inspections, crane equipment, aftermarket services and parts for overhead cranes and other lifting equipment.

We are hiring a Business Development Manager for locations in Kalamazoo, Grand Rapids, and Northern Indiana to drive sales growth and expand market share.

• Conduct targeted prospecting to identify clients, leveraging a variety of tools such as Linked In, cold calling, email campaigns, and industry databases.
• Develop and maintain a pipeline of potential clients and opportunities to ensure continuous sales growth.
• Conduct sales calls and virtual meetings with prospective clients to present the company's products or services, answer inquiries, and understand their needs.
• Develop customized proposals and sales presentations to meet the specific needs of prospective clients.
• Achieve monthly, quarterly, and annual sales targets through inside sales and business development activities.
• Build and nurture long-term relationships with new and existing clients through consistent follow-up, communication, and a consultative approach.
• Understand the client’s business needs and align the company’s solutions to address those needs effectively.
• Stay informed about market trends, competitor offerings, and emerging business opportunities.
• Analyze competitors’ strategies and adapt tactics to differentiate the company’s offerings.
• Provide feedback on customer needs, market conditions, and competitive landscape to help optimize sales strategies.
• Maintain accurate records of all sales activities, opportunities, and customer interactions.
• Provide regular reports on sales activities, lead generation, and conversion rates to senior management.
• Monitor key performance indicators (KPIs) and implement strategies to improve performance.

• Bachelor’s degree in business, Marketing, or related field (preferred).
• 3+ years of experience in business development, sales, or inside sales, preferably in Overhead Cranes.
• Proven track record of generating and closing sales, meeting or exceeding sales targets.
• Strong communication skills (both verbal and written) and the ability to present complex solutions clearly.
• Ability to work independently and manage multiple priorities effectively.
• Strong organizational and time management skills.
• Positive attitude with a strong drive to succeed in a fast-paced environment.

• Ability to sit or stand for prolonged periods of time.
• Ability to be mobile throughout facility to communicate with other departments.
• Ability to use a computer keyboard, computer monitor, and telephone for extended periods of time.

Lift Solutions is an Equal Opportunity Employer.