Regional Educator, Redken

Regional Educator, Redken

Job Title: Regional Educator, Redken

Division: Professional Products Division (PPD)

Location: Field Remote Detroit, Michigan. Must live in area, No Relocation

Reports To: Regional Education Manager

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:
Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer‑centric approach.

Our brands portfolio includes L’Oréal Professionnel, Kérastase, Redken, Matrix, and Pureology.

The Regional Educator will serve as a brand ambassador and education leader within their assigned territory. This role demands expertise in content delivery, dynamic facilitation skills, and a passion for engaging storytelling. The Regional Educator will collaborate closely with sales teams, salon partners, and key stakeholders to execute impactful education initiatives that drive brand growth and elevate the professional beauty landscape.

• Serve as the ultimate authority and representative of the assigned brand within the territory, demonstrating comprehensive knowledge of brand products, history, and values.
• Deliver exceptional education experiences that captivate and inspire audiences through engaging storytelling, effective content delivery, and dynamic facilitation.
• Execute both online and offline education classes and initiatives within the territory, ensuring high‑quality experiences that meet the unique needs of diverse learners.

• Partner seamlessly with the sales team to support the execution of education strategies that align with brand sales goals and objectives.
• Develop and maintain strong relationships with Salon Management (SAMs) to provide tailored support for key accounts and drive prospect conversions.
• Collaborate effectively with Salon Business Partners (SBPs) to implement education strategies that optimize In‑Salon Merchandising Systems (ISMS) and drive new business.
• Partner with Community Managers to execute impactful cluster classes and in‑store events, maximizing brand visibility and engagement.
• Actively participate in brand partnership events and prospecting initiatives to expand brand reach and influence within the territory.

• Drive market share growth by delivering exceptional education experiences that translate into tangible business results.
• Conduct thorough post‑education follow‑ups with top accounts and new partnerships to nurture relationships and reinforce learning.
• Achieve territory targets for education class and event ticket sales, maximizing participation and revenue generation.

• Demonstrate mastery of social media platforms, leveraging them strategically to:
• Create engaging content (including reels) that amplifies brand messaging and resonates with target audiences.
• Cultivate a thriving online community through active engagement and interaction.
• Leverage digital channels for education, reaching broader audiences with brand expertise.
• Employ social prospecting techniques to identify and connect with potential new business opportunities.

• Utilize the Attendance Management System (AMS) to track 100% of attendees touched during facilitated classes, ensuring accurate reporting and data‑driven insights.

• Cosmetology License
• Minimum of 3 years experience as an educator for a Professional Beauty Brand
• Proven track record of developing and implementing successful education programs across multiple channels.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and as part of a team in a fast‑paced environment.
• Regional educator will be strategically located in a…