Marketing Systems & Growth Architect

The Marketing Systems & Growth Architect will own, rebuild, and scale My Amazon Guy’s marketing infrastructure, with a primary focus on Hub Spot architecture, lifecycle automation, attribution clarity, and governance standards. This is a systems-first, hands‑on role responsible for transforming our CRM and marketing automation ecosystem into a clean, scalable, revenue‑driving engine.

This is not a brand marketing or campaign execution role. This is a technical marketing systems leadership position focused on structure, integrity, and long‑term scalability.

My Amazon Guy is a full‑service Amazon growth agency helping established Amazon sellers ($40K–$10M+ revenue) optimize, scale, and professionalize their Amazon businesses.

We generate leads through authority‑driven content (You Tube, Linked In, SEO), paid media (Google & Meta), outbound ASIN review videos, and our Free Audit offer.

MAG is a thriving digital marketing agency with 500+ employees and a diverse global client base. Our culture is dynamic, performance‑driven, and built around innovation and operational excellence.

• Conduct a full audit of properties, workflows, lists, lifecycle stages, and automation logic
• Remove deprecated workflows and redundant structures
• Deduplicate contacts and companies
• Redesign lifecycle stages for clarity and reporting integrity
• Establish naming conventions and governance standards
• Restrict permissions and prevent ad‑hoc workflow creation
• Document system architecture and operational processes
• Lifecycle Marketing & Automation
• Build structured lifecycle segments (Lead, MQL, SQL, Opportunity, Customer)
• Develop dynamic segmentation frameworks based on intent and readiness
• Design and optimize automated nurture journeys
• Align marketing automation with sales handoff rules
• Eliminate unnecessary broadcast email volume
• Ensure all workflows are tied to measurable revenue movement
• BDR & Marketing Alignment
• Align outbound outreach (ASIN review videos and follow‑ups) with automation logic
• Prevent overlapping or contradictory messaging
• Ensure intent signals trigger correct actions
• Maintain clean routing and lifecycle transitions
• Connect human sales outreach with automation systems
• Attribution & Funnel Clarity
• Work across platforms including:
• Hub Spot (CRM)
• Active Campaign
• Instantly
• Google Ads
• Meta Ads
• Word Press
• GA4
• Google Search Console
• Google Business Profile
• Trustpilot
• You will:
• Improve multi‑touch attribution visibility
• Align ad reporting with lifecycle progression
• Reduce reporting ambiguity for leadership
• Marketing Infrastructure Protection
• Protect system integrity from short‑term workarounds
• Maintain documentation and system clarity
• Serve as long‑term owner of marketing systems governance

• 5+ years in Marketing Operations, Rev Ops, or Marketing Technology
• Deep, hands‑on Hub Spot experience (required)
• Proven experience cleaning and restructuring complex CRM environments
• Strong understanding of paid media funnels and conversion tracking
• Experience with lifecycle marketing, lead scoring, and segmentation frameworks
• Experience building or restructuring automation systems
• Comfortable enforcing governance and setting system standards
• Experience working with distributed teams (Filipino team experience preferred)
• A dual‑monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed
• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Unlimited FREE access to MAG School courses and SOP Library!
• Work schedule is in EST (Monday‑Friday only)
• Opportunities for professional development and career advancement