Senior Web Platform Manager

Senior Web Platform Manager

onX is looking for a Senior Web Platform Manager to own the strategy, performance, and evolution of  and associated web properties. This role sits at the intersection of growth marketing, web platform strategy, and program execution — you'll define the roadmap that connects Marketing, Product, and Engineering to deliver a fast, measurable, and high-converting web experience that powers onX's growth. This is a senior individual contributor role with the potential to build and lead a small, high-impact team as the function scales.

This role reports to Sr. Director of Growth Marketing.

Web Strategy & Growth

You are the strategic owner of  and associated web properties (, , , and future integrations). Your job is to make the web a measurable growth engine — not just a brand presence.

• Define and maintain a 6–12 month web roadmap that balances growth priorities (traffic, conversion, engagement) with brand and product storytelling needs across onX's five verticals (Hunt, Offroad, Backcountry, Fish, Trout Routes).
• Own website funnel conversion: increase the rate at which visitors move through the account creation -> trial/app download/subscribe pipeline by identifying drop-off points, designing and running A/B and multivariate experiments on landing pages, CTAs, and web-to-app pathways (using VWO, Optimizely, or similar), and build a culture of test-and-learn across the marketing web experience.
• Set clear, measurable goals for web performance and report on KPIs using GA4, Tableau, and related tools — in partnership with the data analytics team.
• Analyze traffic sources, visitor behavior, and user journeys to surface growth opportunities and inform strategic decisions.
• Collaborate with Brand, Content, and Vertical Marketing teams on site merchandising, feature launches, seasonal content, and campaign landing pages.
• Ensure web strategy accounts for organic growth across both traditional SEO and emerging AI-driven discovery channels (AI Overviews, LLM citations, conversational search).

Web Enablement

You build the operating model that makes the web channel scale. Cross-functional teams across Marketing, Product, and Partnership all need to ship web content and experiences — your job is to make that easy, fast, and high-quality.

• Establish and own a scalable web production and request process so cross-functional stakeholders can prioritize, request, and launch pages and site updates without bottlenecks.
• Partner with Engineering and design teams on CMS architecture, reusable components, templates, and content models that enable self-service where possible.
• Ensure templates and content structures follow search and content best practices — schema markup, internal linking, metadata, and structured data — in close collaboration with the SEO team.
• Own site health:
  Core Web Vitals, page speed, accessibility, and technical performance — ensuring the platform supports both brand experience and SEO/conversion goals.
• Identify and integrate tools (including AI-driven workflows) to improve content production efficiency, site performance, and internal processes.
• Ensure web compliance with privacy, security, and accessibility standards in partnership with legal and compliance teams.

Program Management

You run the web function with operational rigor. Multiple stakeholders, competing priorities, concurrent projects — you keep it all moving.

• Oversee the web project pipeline end-to-end: intake, prioritization, sprint planning, execution, and delivery.
• Facilitate regular planning sessions, standups, and retrospectives to maintain velocity and cross-functional alignment.
• Manage cross-functional workflows across Marketing, Product, Engineering and Brand/Creative — keeping stakeholders informed and unblocked.
• Act as the primary point of contact for all web-related initiatives, building trust through transparent communication, clear trade-off articulation, and consistent delivery.
• Balance competing priorities by aligning stakeholder requests with business impact and strategic objectives.
• Manage relationships with external agency and vendor partners to augment capacity across web, analytics,…