Digital Marketing and Website Manager

Job Details

Location:

Kali Spell, MT 59901

Position Type:
Full Time

Education Level: Associate

Salary: $62,000.00 - $70,000.00 annually

Department:
Marketing;

Employment Type:

Professional

FLSA:
Exempt

Closing Date:
Open Until Filled

• Health/Vision & Dental coverage with employer contributions.
• Up to 15 vacation days, 12 sick days, and 12 holidays.
• Montana Public Employee Retirement System participation.
• 403(b) match up to 7%.
• Public Loan Forgiveness program.
• Tuition Waiver benefits for self and dependents.

The Digital Marketing and Website Manager oversees FVCC’s website, ensuring an engaging, user‑friendly experience that supports student enrollment, community engagement and institutional goals. The role manages website updates, structure, and content while ensuring accessibility, SEO optimization and brand consistency. Additionally, the position tracks and analyzes marketing data, providing insights to improve digital strategies, enhance user engagement and support decision‑making.

• Serve as primary contact for day‑to‑day updates and maintenance of the college’s website, ensuring functionality, accessibility and ease of navigation.
• Manage development, design, and ongoing improvements of all aspects of the website to enhance user experience and engagement.
• Align website content with the college’s established brand and communication strategies, ensuring consistency across all pages.
• Monitor and enforce brand standards, creating and maintaining an in‑house web style guide.
• Help departments understand website standards, content best practices, and analytics insights.
• Create, write, edit, and manage web content in collaboration with marketing team members and campus colleagues.
• Monitor web analytics, conduct usability testing and troubleshoot technical issues to maximize site performance and user experience.
• Manage and optimize Google Business listings.
• Ensure compliance with WCAG AA standards, SEO/BoeO best practices, and other web regulations.
• Update and install mandatory third‑party plugins and maintain links to other databases.

• Develop, manage, and analyze digital newsletters and email marketing campaigns to engage students, donors, and the community.
• Support Meta advertising efforts, including campaign setup assistance, tracking, reporting, and audience coordination.
• Review campaign performance data and make recommendations based on engagement, conversions, and user behavior.

• Manage and monitor website and marketing analytics.
• Build recurring reports summarizing website traffic, campaign performance, user behavior, referral sources, conversions, and other key metrics.
• Interpret data and provide clear insights.
• Track campaign landing pages, forms, advertising traffic, and other digital marketing initiatives.
• Support UTM strategy, goal/conversion tracking and reporting consistency across marketing channels.
• Maximize SEO strategies to increase online visibility and search rankings.
• Stay informed about professional trends and ethics in telecommunications technology.

• Build, maintain and troubleshoot marketing workflows using tools such as Clickup, Zapier, Google Forms, Google Sheets and related platforms.
• Support internal processes that rely on forms, automated notifications, lead routing, data collection, and reporting.
• Identify opportunities to reduce manual work through automation and improved process design.
• Maintain clean, organized systems for tracking campaign assets, form submissions, website requests and marketing operations projects.

• Attend related training, workshops, and professional development.
• Cross‑train to perform other departmental and team functions; backfill for staff as needed.
• Actively participate in developing a climate that promotes and supports innovation and continuous improvement.
• Create and maintain a collaborative and collegial environment with colleagues.
• Maintain professional ethics and confidentiality of students in accordance with applicable laws and policies.
• Advance the mission of FVCC by serving on or convening committees and…