Digital Marketing and Website Manager

DEPARTMENT:

Marketing

EMPLOYMENT TYPE:

Professional 10. $62,000 - $70,000 annually. Salary is based on education and experience. Full-time, 12-mos., benefit eligible.

Unlock Exceptional Benefits at FVCC (Worth ~$25K)! You'll receive generous employer contributions towards your Health/Vision & Dental, up to 15 vacation days, 12 sick days, and 12 holidays. Plus, build your future with the Montana Public Employee Retirement System and a 403(b) match up to 7%. And that's not all - Public Loan Forgiveness plus invest in your continued education when you explore Tuition Waiver benefits for you and your dependents!

FLSA:

Exempt CLOSING DATE:

Open Until FilledSUMMARYThe Digital Marketing and Website Manager oversees FVCC’s website, ensuring an engaging, user-friendly experience that supports student enrollment, community engagement and institutional goals. This role manages website updates, structure, and content while ensuring accessibility, SEO optimization and brand consistency. Additionally, the position tracks and analyzes marketing data, providing insights to improve digital strategies, enhance user engagement and support decision-making.

ESSENTIAL DUTIES Website Management and Optimization Serves as the primary contact for day-to-day updates and maintenance of the college’s website, ensuring functionality, accessibility and ease of navigation.

Manages the development, design, and ongoing improvements of all aspects of FVCC’s website to enhance user experience and engagement including edits and updates, new content creation and clean up, and maintenance.

Aligns website content with the college’s established brand and communication strategies, ensuring consistency across all pages.

Monitors and enforces brand standards, creating and maintaining an in-house web style guide based on best practices. Helps departments understand website standards, content best practices and analytics insights.

Creates, writes, edits and manages web content in collaboration with marketing team members and campus colleagues.

Monitors web analytics, conducts usability testing and troubleshoots technical issues to maximize site performance and user experience.

Manages and optimizes FVCC’s Google Business listings.

Ensures compliance with WCAG AA standards, SEO/AEO best practices, and other web regulations.

Updates and installs mandatory third-party plugins and maintains links to other databases.

Digital Marketing and Campaign Support Plays a key role in developing, managing, and analyzing digital newsletters and email marketing campaigns to effectively engage students, donors, and the community.

Supports Meta advertising efforts, including campaign setup assistance, tracking, reporting, and audience coordination.

Reviews campaign performance data and makes recommendations based on engagement, conversions and user behavior.

Data and Analytics Manages and monitors website and marketing analytics.

Builds recurring reports that summarize website traffic, campaign performance, user behavior, referral sources, conversions and other key metrics.

Interprets data and provides clear insights.

Tracks campaign landing pages, forms, advertising traffic and other digital marketing initiatives.

Supports UTM strategy, goal/conversion tracking and reporting consistency across marketing channels.

Maximizes SEO strategies to increase the college’s online visibility and search rankings.

Stays informed about professional trends and ethics in telecommunications technology and applies industry best practices to website management and digital marketing efforts.

Marketing Operations and Automation Builds, maintains and troubleshoots marketing workflows using tools such as Clickup, Zapier, Google Forms, Google Sheets and related platforms.

Supports internal processes that rely on forms, automated notifications, lead routing, data collection and reporting.

Identifies opportunities to reduce manual work through automation and improved process design.

Maintains clean, organized systems for tracking campaign assets, form submissions, website requests and marketing operations projects.

Standard Attends related training, workshops, and professional development

Cross trains to…