Social Media Manager at Genflow

About We Rise

WeRise is a female‑founded movement that prioritizes women’s health, wellness and self‑love. It is founded by Senada Greca – one of the leading fitness and wellness creators of our generation – who has not only been responsible for some of the most famous bodies of Hollywood like Kim Kardashian, Bebe Rexha and Miranda Kerr, but also helped over a million women cultivate balance through mindfulness and movement.

WeRise is a movement that helps women through fitness, mindfulness, and meaningful habits, helping them unlock their true strength within—physically, mentally, emotionally, and spiritually. It’s an app for ambitious women who want to not only feel stronger in their bodies, purpose and lives, but who want to truly be the best possible version of themselves.

Inside the app, there are 100+ strength‑based workout plans and guides led by Senada, and a new section of 25 hours of audible courses led by world‑class experts that give you the tools to manage challenges like relationship issues, balancing career with life, and how to block out negative self‑talk.

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As WeRise’s Social Media Manager, you will be responsible for strategizing and managing content across all of our social media platforms, including Instagram, Tik Tok, and You Tube. You’ll also collaborate on strategy for Senada’s personal social channels and support her in executing content ideas that align with the brand’s commercial goals. In addition, you’ll be expected to oversee and manage UGC creators to ensure the brand consistently features fresh faces and engaging content.

• You are someone who has a genuine love for fitness and wellness and loves to keep on top of other social media trends. You understand the industry and what content to make for a brand that is deeply rooted in fitness, well‑being and self‑care. This content should come naturally to you.
• You will have a strong background of working with digital and social agencies or wellness/fitness brands and must excel in producing engaging and creative social media and digital work, across planning, strategy and media.
• You are confident in managing strategies for a social‑first short‑form content platform. This includes writing scripts, producing short‑form content and managing post‑production with the content team.

WeRise’s Brand Socials:

• Create social media strategies with clear, measurable objectives.
• Responsible for the organic social media calendar for WeRise’s social platforms – this includes brainstorming ideas, designing content, posting, and reporting.
• Curate an organic social media calendar and schedule content across all brand owned social channels including Instagram, Tik Tok and You Tube.
• Develop and execute content ideas to stay aligned with trends, viral content, and pop‑culture/social media news.
• Brief, review and approve content delivered by in‑house video editors and graphics.
• Self‑shoot, upload and edit content where necessary in order to maintain the smooth running of the content.
• Writing weekly blog posts for the WeRise blog – aligned with the commercial offerings for the week/month and matching the TOV of socials.
• Owning the UGC and affiliate marketing strategies for the brand and executing its operations.
• Complete ownership of campaign ideas on how to activate brand socials for upcoming challenges, new guides, or any app‑related activations that will help drive more conversions through social media.
• Work with the Marketing Manager to initiate innovative social content campaigns that help drive brand awareness, PR coverage and social engagement.
• Support the growth team in producing ad creatives for Meta and Tik Tok.

Senada’s Personal Brand Management:

• Develop, ideate, and curate engaging content concepts across Senada’s social media platforms (Instagram mainly but also assist with ideas for Tik Tok and You Tube).
• When required during brand activation and campaign times, create high‑quality graphics, videos, and written posts that reflect Senada’s voice and style and meet the brand’s commercial goals.
• Analyze trends and insights to optimize content performance and identify new…