Sales and Marketing Specialist

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30+ days ago Requisition

Sales and Marketing Specialist

This role will be responsible for lead generation, customer engagement, and driving sales opportunities by working closely with the Product Specialist to convert leads into customers.

Additionally,this specialist willcollaboratewiththemarketingteamtodevelopeffective campaigns and materials to strengthen our brand presence.

• Identifyandengagepotentialcustomersinthecellandgenetherapyspace.
• Developadeepunderstandingofvaryingcustomerworkflows,challenges,andunmetneedstopositionourtechnologies,services,andproducts effectively.
• Leveragemultiplechannelsandtechnologies(e.g.,digital marketing, networking, social media, and events) to generate leads and build a strong sales pipeline.
• Generate,qualify,andnurtureleadsto ensureasteadypipelineofopportunities.
• Workcloselywiththe Product Specialisttoconvertleadsintocustomersby
• demonstratingvalueof ourproductsandofferings.
• Establishandmaintainstrongrelationshipswithkeyindustrystakeholders.
• Representcompanyatindustryconferences,trade shows,andcustomersites to promoteourcapabilitiesandengagewithpotential customers.
• Collaboratewiththemarketingteamtocreatetargetedcampaignsthatenhancebrand visibility and market penetration.
• Provide insights into customer needs to develop marketing materials, brochures, presentations,anddigitalcontentthateffectivelycommunicateourstrengths.
• Support digital marketing efforts, including website content, email campaigns, and social media engagement.
• Conductmarketresearchandcompetitoranalysistorefineoursales and marketing strategies.
• Actasthefirstpointofcontactforpotentialcustomers,ensuringaseamlessexperiencefrominitialoutreachtofinal conversion.
• Workcross-functionallywithinternalteamstoalign ourofferingswithcustomer requirements and expectations.
• Maintaindetailedrecordsofcustomerinteractionsandmarketfeedbacktocontinuously refine sales approaches.
• Global travel to attend industry conferences,trade shows,customer sites, and to attend internal company meetings, as needed.
• Flexibilityinworkinghoursisrequiredtosupportcustomersacrossvarioustime zones.
• Bachelor’s degree in biotechnology, Life Sciences, Business or a related field.
• 10+ years in a product-focused or technical sales role, with at least five (5) years within the biopharma, CDMO, or cell and gene therapy industry.
• Proven trackrecordin lead generation,customer engagement,and sales conversion.
• Strong relationship-buildingandinterpersonalskills.
• Abilitytounderstandandanalyzevaryingcustomerworkflowsandpainpointsto position our technologies, services, and products effectively.
• Experience inleveragingmultiple channels and technologies (digital marketing, CRM tools, networking, social media, etc.) to generate leads.
• Experienceinleadgeneration,CRMtools,and salesfunnelmanagement.
• Excellent communication, negotiation, and presentation skills.
• Abilitytocollaboratewiththe Product Specialist and Marketingteamtodrive  business growth.
• Master’s Degree is preferred.
• Prior experience working with a start-up or rapidly growing company that is relatively new to the market.

• Regularly required to sit, walk, bend, and stand in an office environment.
• Expected to effectively communicate in person, on phone, and via email and other electronic devices on a continual and repetitive basis.
• Will need to repeatedly use hands to finger, handle, feel and operate standard office equipment.
• Day to day responsibilities may require lifting, moving, carrying, and maneuvering materials up to 25 pounds alone; heavier with assistance.
• Able to travel domestically and globally via car, train, airline, bus and other forms of public and hired modes of transportation.
• Specific vision abilities required include close vision, distance vision and the ability to adjust focus.
• Able to fulfill essential job function in a consistent state of alertness and safe manner.