Job Description & How to Apply Below
Job
Position Details
Position Type:
Other
- Non School-Based / Other Positions
- Non School-Based
Date Posted: 6/12/2026
Location:
School Board Office
Primary Function
Under the direction of the public relations and communications officer, provides strategic leadership for the planning, development, implementation, and evaluation of division-wide communications, community engagement, and stakeholder relations initiatives. Leads efforts to strengthen public trust, foster meaningful engagement, advance the division's strategic priorities, and support the achievement of organizational goals through integrated communications, strategic planning, and community partnerships.
Minimum Qualifications
Bachelor's degree in communications, public relations, journalism, or a related field.
Three to five years of experience in communications, public relations, education-related experience, or project management, or an equivalent combination of education and experience that provides the required knowledge, skills, and abilities.
Knowledge,
Skills and Abilities
Excellent oral and written communication skills, including writing, proofreading, and editing.
Ability to translate complex educational, financial, and operational topics into clear, audience-focused messaging tailored to families, staff, students, and community members.
Good organizational, time management, and problem-solving skills, with the ability to manage multiple projects simultaneously while encountering frequent interruptions.
Excellent interpersonal skills and demonstrated ability to establish and maintain effective working relationships with school officials, administrators, teachers, and staff.
Demonstrated ability to cultivate and sustain partnerships with businesses, civic, nonprofit, governmental, military, and higher education organizations.
Ability to work well under pressure, handling regular and after-hours emergencies.
Strong understanding of communications, marketing, and customer service principles.
Demonstrated ability to lead complex, division-wide initiatives involving multiple stakeholders and competing priorities.
Ability to develop and implement long-range strategic communication and community engagement plans aligned with organizational goals.
Knowledge of strategic planning processes, organizational change management, stakeholder engagement, and public participation strategies.
Ability to analyze organizational needs and recommend strategic initiatives that strengthen community support and advance division priorities.
Performance Responsibilities
Assume delegated leadership authority and ensure continuity of operations, decision-making, and stakeholder communication in the absence of the Public Relations and Communications Officer.
Serve as one of the spokespersons for the school division and respond to media and public requests for information as assigned.
Lead the development and execution of integrated communication plans and campaigns that advance public understanding and support of the division's vision, mission, priorities, strategies, and needs.
Identify, develop, and elevate special projects and strategic initiatives to showcase innovative programs, employee contributions, student achievement, and division accomplishments.
Facilitate research, strategic planning, visioning, and stakeholder engagement processes (e.g., surveys, focus groups) to support continuous improvement and long-range initiatives.
Support development and implementation of division brand standards and messaging frameworks to ensure consistency in brand voice, tone, and messaging across all communication channels, including digital, print, video, and public-facing content.
Cultivate and maintain strong relationships with key stakeholders, including students, families, staff, community organizations, business partners, military stakeholders, and higher education institutions.
Oversee multimedia and video production initiatives, including managing production requests to ensure alignment with strategic priorities.
Assess communication and engagement needs across departments and schools and recommend effective strategies to support organizational goals.
Support school board, superintendent, and cabinet in development of legislative priority position statements as needed.
Provide guidance, coaching, and support to school and department staff on communication practices, media relations, crisis response, and brand alignment.
Assist School Board Office staff in development of multimedia presentations as needed.
Other duties as assigned.
Position Type
Exempt
Reports to
Public Relations & Communications Officer
Terms of Employment
Twelve months a year. Salary according to the School Board Pay Plan.
Evaluation
Performance on this job will be evaluated in accordance with school board policy and administrative regulations on evaluation of non-licensed personnel.
Equal Opportunity Statement
The York County School Division does not discriminate on the basis of race (Title…
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