Senior MarTech Specialist, Marketing Automation & MarTech Platforms

Senior Mar Tech Specialist, Marketing Automation & Mar Tech Platforms

Would you like to play a key role in our business? Join our Marketing Operations Team!

Baker Hughes is the leading energy technology company that delivers solutions across the energy value chain in over 120 countries. Our innovative technologies and services are helping to make energy safer, cleaner and more efficient for people and the planet.

Senior Mar Tech Specialist, Marketing Automation & Mar Tech Platforms is responsible for optimizing and governing Marketo while strengthening the broader Mar Tech ecosystem to enable scalable, data‑driven and high‑quality campaign execution. The role serves as the strategic technical lead for the Mar Tech ecosystem, driving campaign orchestration, platform governance, integrations and scalable automation across Marketo and connected technologies while ensuring data integrity, compliance and alignment with global marketing objectives.

• Own and support governance of the enterprise marketing automation platform (Marketo) as the core campaign execution engine
• Monitor platform health, troubleshoot issues, and assist with configuration, audits and enhancements
• Define, document and maintain enterprise standards for data structures, workflows, campaign setup and system usage
• Establish and maintain governance frameworks including templates, channels, tagging structures and reusable assets
• Drive advanced segmentation strategies to enable personalized, data‑driven ABM (1:1, 1:Few and 1:Many) programmes
• Translate campaign strategies into structured workflows across marketing automation and project management platforms, supporting demand generation across acquisition, nurture, events and digital engagement
• Oversee campaign orchestration to ensure scalable, repeatable and high‑quality delivery
• Ensure complete and accurate event data capture with no discrepancies or gaps, and deliver aggregated data in marketer‑defined formats to enable downstream processing and leadership reporting

• Support the ongoing optimization of the broader Mar Tech ecosystem (Cvent, Measure, Workfront, Drupal and integrations/flows with Salesforce, Website, Linked In, Google Ads and 6
  
  Sense)
• Ensure alignment and consistency across interconnected platforms within the Mar Tech stack
• Diagnose and resolve data synchronization issues across the stack, primarily between Marketo and Salesforce, as well as other platforms
• Collaborate with Brand, Marketing and External Communications (BMEC) teams to enable seamless use of marketing technology platforms
• Identify opportunities to leverage AI across the Marketo environment and broader Mar Tech ecosystem to improve campaign execution, segmentation, analytics & reporting and operational efficiency, partnering with vendors to prioritize use cases

• Provide day‑to‑day direction and workflow oversight for an offshore campaign operations team
• Ensure campaign requirements are translated into clear technical specifications and build instructions
• Oversee intake, prioritization and delivery tracking across campaign workflows
• Oversee campaign outputs for accuracy, quality and brand compliance
• Identify and implement process improvements to increase efficiency and scalability

• Design and execute QA and testing protocols across campaigns and platforms
• Support global data privacy & compliance initiatives, including consent management and preference centre operations
• Maintain strong data quality and alignment across Marketo, CRM and connected platforms, while managing end‑to‑end data flow and system handoffs for all events and campaigns (e.g., Annual Meeting, content syndication)

• Act as a key partner to Marketing, Sales, Web and DT teams to enable integrated campaign execution
• Partner with Digital Technology and Info Sec teams to ensure marketing initiatives align with enterprise standards and security requirements
• Assist in preparing business cases for optimization…