Director of Sales

Carolina Mem Park-Kannapo
601 Mt Olivet Road
Kannapolis, NC 28025, USA

Carolina Mem Park-Kannapo
601 Mt Olivet Road
Kannapolis, NC 28025, USA

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Carolina Mem Park-Kannapo
601 Mt Olivet Road
Kannapolis, NC 28025, USA

• Full-Time
• Requisition #: DIREC
  004681

Why Work for Park Lawn?

Service

• At every level, our dedicated team members display a strong work ethic and commitment to our core values, respect for the family, the profession, and the individual.
• Work with leading experts in the funeral and cemetery profession.
• Financial assistance programs encouraging employees through education and development in industry related subjects.
• Robust Health and Welfare Plans, and savings account options, designed to support your personal needs, enhance well-being and help navigate life’s challenges.
• Rich 401k and Roth Retirement Plan options available for both Full Time and Part Time employees along with a Company Match.
• Variety of Vacation, Personal Days and Sick Days based on your role emphasizing the importance of physical and emotional replenishment for our team.
• Employee Discounts on services, merchandise, and property to help our team members in their time of need.

Culture

• We value honesty, courage, integrity, ethical behavior and the development of personal growth.
• We are rooted in the communities to provide a personal touch to every family we serve.
• We believe in the value of funeral and cemetery service, drawing on decades of experience to create the best experience for our families.

Summary/Objective

This role is responsible for leading and driving sales performance across an assigned area of responsibility. This position provides leadership, coaching, and direction to Sales Counselors and sales teams to achieve revenue, production, and profitability objectives. The Sales Director develops and executes state-level sales strategies, ensures consistent implementation of company sales processes, and fosters a culture of accountability, customer service, and performance excellence while supporting the organization's growth initiatives and core values.

Essential Functions

• Provides leadership and direction for all sales activities within an assigned geographic region.
• Provides leadership and direction for all sales activities within an assigned state.
• Directly supervises and develops sales counselors across multiple locations.
• Drives achievement of preneed, at-need, cemetery property, memorialization, cremation, and related merchandise sales goals.
• Executes regional sales strategies and adapt them to meet state and local market conditions.
• Establishes and monitor sales goals, key performance indicators, and productivity expectations for assigned locations.
• Conducts regular performance reviews, business assessments, and coaching sessions withsales teams.
• Recruits, hires, onboards, trains, and develops high-performing sales leadership talent.
• Ensures consistent utilization of CRM tools, sales processes, forecasting practices, and lead management standards.
• Analyzes sales activity, contract production, cancellations, collections, customer feedback, and market trends to identify opportunities and performance gaps.
• Partners with Operations leadership to ensure alignment between sales objectives, customer service standards, and organizational goals.
• Develops and implements action plans to improve underperforming markets and maximize revenue opportunities.
• Supports the preparation of sales forecasts, budgets, and business plans for the assigned state.
• Leads state-wide sales meetings, training initiatives, and performance development programs.
• Collaborates with Marketing to support lead generation, community outreach, and market-specific campaigns.
• Ensures compliance with all company policies, licensing requirements, preneed regulations, and ethical sales practices.
• Participates in acquisition onboarding and integration efforts as directed.
• Represents the organization within the community through professional organizations, civic activities, and industry events.
• Prepares and presents state-level sales performance reports to Area and Regional leadership.
• Performs other projects and duties as assigned.
• Strategic Leadership.
• Business Acumen.
• Talent Development.
• Teamwork Orientation.
• Detail Orientation.
• Thoroughness.
• Customer Service Orientation.
• Performance Management.
• Time Management.

Required Education, Experience, Certifications and Licensure

• Bachelor's degree in Business Administration, Marketing, Communications, Finance, or a related field; equivalent combination of education and experience may be considered.
• Minimum of seven (7) years of progressive sales leadership experience.
• Minimum of 5 years of sales leadership experience.
• Demonstrated success leading multi-site, multi-market, or regional sales organizations.
• Proven track record of achieving sales growth and revenue objectives.
• Experience recruiting, developing, coaching, and retaining sales talent.
• Valid state issued driver’s license in good standing and acceptable driving record.

Preferred…