Manager, Software Development – Marketing Technology

Responsibilities

• Manage and develop a software engineering team to deliver projects on time and within budget through coaching and performance management
• Drive improvements in development practices, including team structure, processes, tooling, security, and compliance to enhance efficiency
• Oversee technical vendor relationships to influence product features and ensure alignment with technical requirements
• Recruit and onboard qualified team members to strengthen team capabilities and support project demands
• Lead the strategy, governance, and implementation of T-Mobile's web analytics infrastructure, ensuring accurate data collection across web and mobile properties while driving adoption of analytics insights through dashboards, reporting, and multi‑functional partnership with Marketing and Product teams
• Own end‑to‑end media tracking infrastructure and reporting solutions across paid channels (search, social, display, video, affiliate), establishing standardized UTM frameworks and driving multi‑touch attribution and media mix modeling initiatives in partnership with Media, Agency, and Data Science teams
• Oversee integrations between CRM platforms, media buying tools, and internal data infrastructure, while leading Mar Tech platform evaluation and onboarding and driving CDP capabilities for audience segmentation, activation and personalization multi‑functional
• Serve as the primary Mar Tech domain expert across Marketing, Media, Digital, IT and Data teams, contributing to roadmap planning, budgeting and vendor negotiations while translating emerging industry trends – privacy, signal loss, AI, identity resolution – into actionable strategies and presenting recommendations clearly to senior leadership

• Bachelor's Degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
• Acceptable areas of study include Marketing, Computer Science, Information Systems or a related field
• 4-7 years' experience in an analytics and business intelligence development environment
• Less than 2 years' experience in managing or supervising a team of 15 developers or more Hands‑on experience with web analytics platforms
• Experience with SQL for data querying and reporting
• Lead, mentor and develop a team of marketing technology engineers, analysts and specialists
• Manage software licenses, contractor relationships and tooling budgets across a complex martech stack
• Deep knowledge of tag management systems
• Solid understanding of data privacy regulations (CCPA, GDPR) and their impact on tracking and measurement
• Good understanding of digital advertising ecosystems – paid search, paid social, programmatic and affiliate
• Experience managing CRM and/or media platform integrations
• Business metrics
• Collaboration
• Customer delivery
• Technical writing
• Experience in telecommunications, wireless or a high‑volume DTC/e‑commerce environment (preferred)