KMBC Marketing & Promotions Intern

Job Description

The KMBC 9 / KCWE 29 Internship Program is a paid, rigorous and highly competitive hands‑on experience that provides individuals with the opportunity to learn about the operations of a broadcast television station. An intern in the KMBC KCWE Creative Services department can expect to gain hands‑on experience in the marketing of each television station. They will learn about the promotion production process—including scripting, shooting, editing, and graphics creation—and about strategies used to grow the KMBC 9 News brand as well as KCWE entertainment brands.

• Learn how market research is used to determine how to best showcase our stations.
• Learn how we collaborate as a team to brainstorm new ideas for our messaging.
• Learn all the tools we use to shoot best‑in‑class video in our studio and in the field.
• Learn how we approach editing for news and entertainment promotion.

• Learn the importance of showcasing our stations’ efforts to serve and improve our community.
• Learn the process of producing and trafficking Public Service Announcements.
• Learn the methods beyond phone and television screens we use to get credit for our presence in the community.

• Learn the tools we use to ensure effective promotion is seen by our target audiences.
• Learn how we use our own television product and outside media sources like cable, social, and radio to promote our products.
• Learn how we usher our television audiences to our digital products, and vice versa.

• Learn the fundamentals of crafting effective coverage promises for daily newscasts.
• Learn best practices for communicating with producers, reporters, and meteorologists; ensuring topical promotion reflects the latest, most compelling developments of each story.
• Learn the decision‑making process behind which entertainment brands we choose to support with topical promotion.

An internship at KMBC KCWE Creative Services will provide a great foundation for those interested in pursuing a career in marketing, media production, or broadcasting. Your first day at the station is set aside for orientation which must be attended. Plan to work three days a week, eight hours each shift with varying schedules. During your internship you should always check in with your assigned advisor upon entering the building.

Securing housing and transportation during the internship is the responsibility of the intern. KMBC 9 / KCWE 29 cannot offer support in this area.

• Spring 2026 Session:
  Feb. 9 – May 10, 2026
• Summer 2026 Session:
  May 18 – Aug. 16, 2026
• Fall 2026 Session:
  Sept. 14 – Dec. 13, 2026
• Dates are subject to change

Please provide a cover letter with your application. The cover letter should include:

• Preferred Session:
  Spring, Summer, or Fall
• Available start and end dates
• Days and hours available to intern

At Hearst Television we tell stories every day—stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in fostering collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states, reaching over 22 million U.S. television households. HTV is recognized as one of the industry’s premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.