Senior Analyst - Marketing Analytics

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We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results.

It’s an exciting time to be a part of H&R Block!

The Senior Data Analyst is responsible for designing and delivering advanced data visualization solutions that drive business insights and decision-making across H&R Block. This role will partner closely with business stakeholders, data engineers, and analytics teams to develop intuitive dashboards, optimize data pipelines, and translate complex datasets into actionable intelligence.

• Design and develop interactive dashboards and visualizations using Tableau and/or Power BI to support strategic initiatives across media and customer marketing departments
• Collaborate with business stakeholders to gather requirements and translate them into scalable BI solutions
• Optimize dashboard performance and ensure data accuracy, quality, and integrity
• Build and maintain data pipelines and integrations using SQL and cloud platforms (e.g., Snowflake, Databricks, GCP, Azure)
• Solve technical issues independently and optimize data processes for efficiency
• Document technical specifications, data lineage, and dashboard functionality
• Provide training and support to end users on BI tools and best practices
• Support ad hoc analysis requests and contribute to a data-informed culture across the marketing organization
• Create compelling data stories that translate complex datasets into actionable business insights

• Bachelor’s degree in Data Science, Computer Science, Analytics, or a related field

• 5+ years of experience in data visualization and analytics, including hands‑on development with Tableau and/or Power BI
• Proficiency in SQL and experience working with large, complex datasets
• Experience going beyond number‑crunching, reports, and dashboard creation – ability to understand the business impact of the data and make recommendations based on your findings
• Excellent communication skills with the ability to present technical concepts to non‑technical stakeholders
• Experience with cloud platforms (e.g., Snowflake, Azure, GCP) and tools like dbt, Git Hub, or Bitbucket
• Ability to manage multiple priorities in a fast‑paced, collaborative environment
• Experience using digital measurement and reporting tools like Google DCM, Google Analytics, Adobe, etc.
• Understanding of Mar Tech and AdTech competitive landscape
• Understanding of marketing measurement solutions (e.g., Media Mix Models, Fractional Attribution)

• Experience in retail or financial services analytics
• Familiarity with statistical modeling, forecasting, and experimentation
• Proven project management ability for delivering insights and recommendations to stakeholders
• Understanding of marketing and ecommerce principles, and cross‑channel analytic

Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey.

You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well‑being.

Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit

H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex‑based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law.

$89,800.00 - $ per year.