Market Intelligence, Research and Development Lead

* Lead end to end market intelligence, including industry scanning, competitive analysis, regulatory trends, and macroeconomic monitoring.
* Conduct research on consumer behaviours, customer needs, and emerging market expectations.
* Identify strategic opportunities, threats, and unmet customer needs to inform business strategy.
* Produce insights and reports that support senior leadership decision making.
* Evaluate external trends such as fintech innovations, payments evolution, digital banking practices, and global banking benchmarks.
* Conduct customer segmentation, journey analysis, and experience research to uncover friction points and improvement opportunities.
* Develop customer personas, needs analysis, and behavioural insights to influence product roadmaps.
* Track customer sentiment, usage patterns, and product performance to advise on optimizations.
* Work with Product Teams to ensure alignment between market needs, customer expectations, regulatory shifts, and product offerings.
* Evaluate product performance and recommend improvements or repositioning strategies.
* Support the development of pricing strategies, value propositions, and go to market frameworks.
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